Apple Inc., based in California, is today inviting all iPhone 13 Pro and iPhone 13 Pro Max users to participate in a macro photography Shot on iPhone Challenge to capture the small details in a big way. The challenge will begin today and end on February 16, 2022. Winners will be announced in April.
How to participate in macro photography Shot on iPhone Challenge
To participate, iPhone 13 Pro and iPhone 13 Pro Max users can capture macro photos and share them on Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge. Weibo users can participate using #ShotoniPhone# and #iPhonemacrochallenge#.
Users can also choose to submit their images in their highest resolution via email to firstname.lastname@example.org, using the file format ‘firstname_lastname_macro_iPhonemodel.’ Subject line must be: ‘Shot on iPhone Macro Challenge Submission.’ Photos can be straight from the camera, edited through Apple’s editing tools in the Photos app, or edited with third-party software.
Also, users must be 18 years old or older to participate and must include the model name in the captured image in the caption. This challenge is not open to Apple employees or their families, according to Apple.
Apple says the panel of judges from the industry and Apple will review the worldwide submission and select 10 winning photos. The winning photos will be celebrated in a gallery on Apple Newsroom, apple.com, Apple Instagram (@apple), and other official Apple accounts. The company also stated that it can appear in digital campaigns, Apple Store locations, billboards, or in a public photo exhibition.
The iPhone 13 Pro lineup features the most advanced camera system ever in an iPhone, and for the first time, users can capture sharp, stunning images with a minimum focus distance of 2 centimeters.
Apple also provides tips to capture macro photos on iPhone 13 Pro and iPhone 13 Pro Max.
- Make sure to get close to your subject — you can get as close as 2 centimeters (about an inch) away.
- Place the primary point of focus near the center of the frame, as that’s where the sharpest focus is when shooting in macro on iPhone.
- Tap an area in the viewfinder to set a specific focus point.
- Shoot at .5x to capture an Ultra Wide field of view, or try shooting at 1x for tighter framing — iPhone will automatically switch cameras as you get close while maintaining the 1x framing.
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Yik Keat Lee
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Arem works closely with some of the most accomplished photographers worldwide in his role as the director of photography in Apple’s marketing team. He previously served as design director of The New York Times Magazine for nearly a decade.
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Kaiann works with talented teams at Apple to deliver products that put great photographic tools in the hands of many — from the first iPod touch with a camera, to the latest iPhone 13 and iPhone 13 Pro lineup — in her role as vice president of Worldwide Product Marketing.
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