This year at CES 2022, BMW went completely insane by revealing their color-changing electric vehicle with E Ink technology, as well as a 31-inch 8K smart TV with the integration of Amazon‘s Fire TV service for in-car entertainment.
See also: Amazon sold more than 150 million Fire TVs globally
This innovative 32:9 “My Mode Theatre” screen for rear passengers, along with a Bowers & Wilkins Diamond Surround Sound System, is designed to provide passengers with a cinema-like experience while cruising down the highway.
The car will be able to stream on-demand shows thanks to its 5G connection, and BMW’s My Mode function will set the tone for binge-watching the newest episodes of The Expanse. But believe me, there really isn’t much content available to watch in 8K, and Fire TV doesn’t currently support it.
“We develop immersive, digital experiences for sheer driving pleasure,” Frank Weber, member of the board of management of BMW AG Development, said in today’s announcement. “In Theatre Mode, the rear of the interior is transformed into a private cinema lounge. With the 31-inch display, 5G connectivity, 8K resolution, surround sound and individual streaming program, an unprecedented experience is created that sets new standards for in-car entertainment.”
BMW’s latest iDrive displays and the operating system now feature My Mode, which changes the driving and transmission controls to change the car’s overall driving behavior, as well as the theme of the displays, sounds, and overall lighting in the car, based on your personal preferences, to set the mood in the car, whether for movie watching or anything else.
Earlier, the accessible modes were “Efficient,” “Sport,” and “Personal,” but at the CES event, the company added a few additional ones: “Expressive,” “Relax,” “Digital Art,” and “Theatre,” which is for watching movies. These new modes will be available in the second half of the year, and the majority of them will focus on customizing the car rather than changing its driving characteristics.
BMW collaborated with Chinese multimedia artist Cao Fei for the digital art mode, creating fresh artwork for the launch that is meant to depict “the deep connection of humankind and nature.”
Meanwhile, BMW has teamed up with film music composer Hans Zimmer once again to produce custom sounds for its electric vehicles. BMW IconicSounds Electric will be available as an over-the-air software upgrade for the BMW i4 in the first half of 2022 and the BMW iX in the second part of the year.