According to a Variety report, Amazon has sold more than 150 million Fire TVs worldwide, and the streaming device was one of its top-selling devices on Black Friday. Amazon also stated that it will work with Ford, BMW, and Stellantis to integrate Fire TVs into their in-car entertainment systems.

As a result, in 2022 Ford Explorers and Jeep Grand Cherokees, among other models, Fire TVs with the voice-assistant Alexa, which can draw up entertainment selections on-demand, will be included.

“Amazon touted momentum for its connected-TV push, calling out the introduction last fall of the first Amazon-built TVs — the Amazon Omni and 4-Series — and a new, more powerful version of the Fire TV Stick 4K Max. According to the ecommerce giant, Fire TV Stick ranked as the top selling product on Amazon on Black Friday among all Amazon products, and customers purchased a record number of Fire TV smart TVs on Amazon.com the week of Black Friday, including models from Insignia, Toshiba, and Pioneer and the Amazon Fire TV Omni and 4-Series.”