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Bloomberg: Apple’s in-box iPhone updates coming soon

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
I’m a tech enthusiast who loves exploring gadgets, trends, and innovations. With certifications in CISCO Routing & Switching and Windows Server Administration, I bring a sharp...
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Oct 16, 2023, 2:36 PM EDT
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Bloomberg: Apple's in-box iPhone updates coming soon
iPhone 15 Pro (Photo by Sophia Stark / Unsplash)
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Apple has developed a novel way to update iPhones before opening the box, according to a report by tech expert Mark Gurman at Bloomberg.

Gurman’s sources reveal that Apple is working on a cutting-edge “proprietary pad-like device” specifically designed for this purpose. Imagine this: an Apple employee places a pristine iPhone on this pad, which then works its magic wirelessly. It powers up the device, installs software updates seamlessly, and then gracefully powers it down—all without ever cracking open the packaging.

This innovation, as Gurman reports, is expected to make its debut in Apple stores before the end of 2023, promising a new level of convenience for eager iPhone owners.

The potential impact of this system is significant. For anyone who has ever embarked on the journey of setting up a new phone, it’s a process that can be cumbersome. The need to download and install critical updates right after unboxing can be a real buzzkill. With this new technology, Apple envisions simplifying the setup experience. It removes the immediate necessity of updating your iPhone, allowing users to dive straight into their new device with minimal fuss.

But that’s not all Gurman had to share. Apple seems to have a few more tricks up its sleeve, promising an exciting future for tech enthusiasts.

Gurman hints at a more affordable version of Apple’s Vision Pro headset, a device that will pack the power of an iPhone processor while ditching the external display and scaling back on cameras and sensors. The price range for this headset is projected to fall between $1,500 and $2,500, offering a broad spectrum of options for consumers.

Additionally, the report touches on Apple’s Mac lineup. The high-end MacBook Pro, featuring 14-inch and 16-inch displays and the brand-new Apple M3 Pro and M3 Max chips, is reportedly nearing mass production, with a potential launch slated for the first quarter of 2023. Furthermore, Apple is also preparing to unveil updated 13-inch and 15-inch MacBook Air models, equipped with Apple’s M3 chips, expected to hit the market sometime between the spring and summer of the following year.


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