Mark Gurman

Mark Gurman is an American technology journalist best known as Bloomberg’s Chief Correspondent covering Apple and consumer technology. Based in Los Angeles, he authors Bloomberg’s influential “Power On” newsletter, a leading source for inside reporting on Apple’s strategy, products, and executives.

The classic Apple logo, shown in light silvery-blue, set against a black background. The logo has a clean, minimalist design featuring the iconic bitten apple silhouette with a soft, matte finish.

iOS 27 will add a Siri mode to the iPhone Camera app

Apple is reportedly turning Siri into a dedicated Camera mode…

A multicolored stylized Apple logo made of swirling, paint-like shapes centered on a solid black background in an ultra‑wide, high‑resolution format.

Apple’s iOS 27 makes Visual Intelligence a default camera feature

Apple's iOS 27 is set to bring Siri directly into…

The classic Apple logo, shown in light silvery-blue, set against a black background. The logo has a clean, minimalist design featuring the iconic bitten apple silhouette with a soft, matte finish.

Apple teases MacBook Ultra supremacy with six features like M6 Max, OLED, and built-in 5G

Rumored MacBook Ultra brings OLED panel with touch support, slimmer…

A group of people is gathered at a public or social event. The background shows a busy environment with several individuals, some engaged in conversation. The setting includes modern architecture and greenery, suggesting an indoor space with natural elements. In the foreground, Apple CEO Tim Cook, wearing a dark polo shirt and glasses, is engaged in conversation with another individual. The image captures a moment of interaction and social engagement.

Apple smart glasses may launch with premium acetate frames and four distinct looks

Black, ocean blue and light brown finishes are among the…

Apple logo on iPhone 11

Apple’s foldable iPhone is said to ship around the iPhone 18 Pro launch

While supply could be tight at first, reports say Apple…

Close-up of a hand holding an iPhone showing Apple’s Home app page in the App Store, with the yellow house icon, blue Open button, and smart home interface cards visible on a dark screen.

Apple’s small home security sensor could be the brain of your smart home

Rather than another bulky camera, Apple’s J450 is rumored as…

A person is sitting on a yellow chair at a yellow table, holding a pink Apple iPad 10th generation tablet and a stylus. The person is wearing a light purple ribbed turtleneck sweater and beige pants. The background features a red wall, and there is a blue jacket placed on the table. The person appears to be focused on the tablet, possibly using it for drawing or note-taking.

Entry-level iPad 12 with A18 and Apple Intelligence still expected in 2026

Reports suggest Apple’s iPad 12 is “ready to go,” with…

Apple iPhones showcasing iOS 26 with the new Liquid Glass design, featuring translucent app icons, widgets, redesigned Messages with colorful backgrounds, updated Lock Screen notifications, and music playback interface.

Apple’s iOS 27 might finally add a system-wide Liquid Glass slider

After limiting Liquid Glass controls to Clear and Tinted, Apple…

The classic Apple logo, shown in light silvery-blue, set against a black background. The logo has a clean, minimalist design featuring the iconic bitten apple silhouette with a soft, matte finish.

iOS 27 could be the Snow Leopard of the iPhone

Instead of another design overhaul, iOS 27 is rumored to…

A front-facing view of the Apple's M4 MacBook Pro showcasing its vibrant display. The screen features colorful, curved neon patterns in red, blue, and purple against a black background, emphasizing the device's advanced display technology. The laptop has thin bezels and a small notch at the top center.

Apple’s first touchscreen MacBook Pro is finally happening

Touch comes to the MacBook Pro through an adaptive macOS…

A person with curly, red-tinted hair is sitting in a library aisle, working on a Apple's 2022 M2 MacBook Air laptop. The screen shows a presentation slide titled "CREATE WITH YOUR COMMUNITY," along with a ceramics supply website open in another window. The background includes shelves filled with books, creating a cozy, focused workspace.

Apple’s first OLED MacBook Air now tipped for 2028 launch

Apple is reportedly saving the MacBook Air’s big OLED moment…

Apple iPhone 12 (PRODUCT) RED, iPhone 12 Pro, Apple Watch Series 6 (PRODUCT) RED, and iPhone 12 mini (PRODUCT) RED.

Apple’s next iPhone Pro might go bold with a new Deep Red finish

Deep Red is tipped to join or even replace Cosmic…