According to The Information, “Apple has told at least one manufacturer in China to immediately halt production of iPhone 14 Plus components while its procurement team reevaluates demand for the product.” According to the publication, two Apple suppliers have cut production by 70% and 90%, respectively.
The iPhone 14 Plus, which costs $899, was supposed to be a cheaper alternative to the $1,099 iPhone 14 Pro Max, as both phones have large 6.7-inch displays. However, it’s possible that customers are instead upgrading to the $999 iPhone 14 Pro, at least by many early adopters.
This is in addition to the Pro-level exclusive features that have already made purchasing the iPhone 14 Plus less attractive. You’ll give up a telephoto lens as well as the 120Hz ProMotion display.
The iPhone 14 Plus seems to be struggling, which is nothing new. Ming-Chi Kuo, an analyst, stated in September that the iPhone 14 Plus and iPhone 14 were experiencing “bad” pre-order numbers. In addition, Digitimes reported less than a week ago that initial iPhone 14 and iPhone 14 Plus sales were lower than expected.