Samsung’s stylish 55-inch The Frame LS03F QLED TV (2025 model) has dropped to $697.99 on Amazon, down from its $1,097.99 list price. That’s a $400 discount (36% off), making it one of the more compelling prices we’ve seen on Samsung’s lifestyle TV lineup this Prime Big Deal season.

Unlike conventional televisions, The Frame is designed to blend into your home décor. When you’re not watching movies or TV shows, it switches into Art Mode, displaying artwork or personal photos to resemble a framed picture rather than a blank black screen.

The 2025 model also brings Samsung’s newer NQ4 AI Gen2 Processor, which uses AI-powered upscaling to improve lower-resolution content while optimizing picture and sound in real time. The TV features a 4K QLED panel with Quantum Dot technology for vibrant colors and high brightness, making it suitable for both everyday viewing and displaying artwork.

Samsung also includes its Slim Fit Wall Mount in the box, helping the TV sit nearly flush against the wall for its signature gallery-like appearance. Buyers can further customize the look with optional magnetic bezels sold separately.

Beyond its design, the TV includes Samsung Vision AI, built-in Alexa support, smart TV features, gaming enhancements, and access to popular streaming apps. The package also includes a promotional offer for one month of Xbox Game Pass for eligible new users, allowing cloud gaming without a dedicated console.

At $697.99, the 55-inch model sits in an attractive position within Samsung’s 2025 lineup. While there are less expensive 55-inch 4K TVs available, few combine premium QLED picture quality with The Frame’s unique art-focused design. If you’ve been considering a TV that doubles as home décor, this discount makes the 55-inch version considerably easier to justify than at its regular price.

The deal applies specifically to the 55-inch Samsung The Frame LS03F (2025). Other sizes are also discounted, but by different amounts.

Disclaimer: Prices and promotions mentioned in this article are accurate at the time of writing and are subject to change based on the retailers’ discretion. Please verify the current offer before making a purchase.