Twitter, the popular micro-blogging platform, is reportedly working on a new subscription tier that will allow users to browse the platform without seeing ads. This new subscription is expected to be more expensive than the current subscription Blue tiers offered by the platform. The news was confirmed by Twitter owner Elon Musk, who tweeted on Saturday afternoon, “Ads are too frequent on Twitter and too big. Taking steps to address both in the coming weeks.” “Also, there will be a higher priced subscription that allows zero ads.”

Twitter Blue is currently available for $11 per month when users subscribe directly through the Twitter iOS or Android app. On the web, where Apple and Google’s up to 30 percent commission on in-app purchases doesn’t apply, the service costs $8 per month. However, the ability to see fewer ads on your timeline has been one of the primary selling points the company has pushed, but that perk is still listed as “coming soon” when you go to sign up for the service.

The move to introduce a more expensive subscription tier that eliminates ads is a response to the declining ad revenue on the platform. According to a recent report published by The Information, a senior Twitter manager told employees this past Tuesday that daily revenue was down 40 percent from the same day a year ago. One internal slide seen by the outlet saw Twitter attribute the decline to the initial relaunch of Twitter Blue, which saw the platform overrun by verified trolls who used the paid verification feature to impersonate brands, celebrities and other notable accounts.

Twitter’s move to introduce an ad-free subscription is a bold one and it remains to be seen how it will be received by its users. However, it’s clear that the platform is making a concerted effort to address the issues of ad frequency and ad size, which have long been a source of frustration for many users. Twitter’s new subscription tier (ad-free) will be a welcome addition for users who are tired of being bombarded with ads and are willing to pay a premium to have an ad-free experience.

This will be an exciting new development that promises to offer users a more personalized and enjoyable experience on the platform. With the ability to browse without ads, users will be able to enjoy the content they love without being interrupted by unwanted ads. Whether or not the higher cost is worth it, remains to be seen, but for those who are tired of being bombarded with ads, it could be well worth it.