The feature will only be available to Snapchat+ subscribers starting today, July 18, with subscribers in the United States, the United Kingdom, Canada, Australia, and New Zealand.
The company claimed that in addition to Lenses, Snapchat on the web would also support chat reactions and chat replies.
Now with the launch of Snapchat+ last month, Snap represented a big move away from a business strategy that relied primarily on advertising. Snapchat+ is a paid version of the Snapchat app that costs $3.99 per month in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates.
Snap also planning to bring Snapchat+ to more countries in the future.
Companies are decreasing their advertising budgets in reaction to rising expenses and decreased consumer spending, putting pressure on social media companies. Snap-in May announced that it will have to reduce spending and restrict hiring in order to meet its second-quarter revenue and profit goals.
To get started with the Snapchat web, hit the web.snapchat.com in your browser to start a call or pick up where chats left off on mobile.