Samsung has officially unveiled details around its next Unpacked event, scheduled for Wednesday, July 9, 2025, at 10 am ET. Teased under the tagline “Ultra Unfolds,” this event is widely expected to introduce the company’s next-generation foldable devices—likely the Galaxy Z Fold7 and Galaxy Z Flip7—alongside complementary hardware and software updates. But beyond the usual fanfare, Samsung is rolling out a pre-launch incentive that could sway fence-sitters: a $50 Samsung Store credit for anyone who fills out a reservation form and follows through with preordering the new device. Registering interest not only ensures you’ll be among the first to know when preorders go live, but also enters you into a sweepstakes for a $5,000 Samsung gift card.

Reserve Samsung’s foldable

Samsung is offering a $50 credit incentive and sweepstakes entry for customers who reserve its next-generation Galaxy foldable phone.

Reserve now at Samsung

Samsung’s choice of “Ultra Unfolds” as the event theme hints at a premium positioning for at least one of its upcoming foldables. Industry chatter and credible leaks point to the Galaxy Z Fold7 potentially adopting an “Ultra” moniker or at least “Ultra”-grade features—things like an improved camera system, more robust materials, and deeper integration of Galaxy AI capabilities. Foldables have evolved rapidly over the past few years: from early durability concerns to more refined hinge mechanisms, larger cover displays, and even experimental form factors. With rivals like Google and others showing interest in the foldable segment, Samsung has both the opportunity and pressure to maintain its leadership in this space. The event is also likely to spotlight other devices, such as the Galaxy Z Flip7 (possibly with an FE variant), Galaxy Watch updates, and enhancements to Galaxy AI across the ecosystem.

Preorder incentives are nothing new in the smartphone world, but Samsung’s $50 credit strategy serves multiple purposes. First, it builds early buzz and secures data points on genuine interest: names, emails, and potentially phone numbers (if voluntarily provided) help Samsung gauge demand and plan production or marketing efforts accordingly. Second, by offering credit that cannot be applied toward the device itself but toward future Samsung Store purchases, the company encourages users to remain within its ecosystem—perhaps buying accessories like Galaxy Buds, Watches, or even tablets once they’ve experienced the new foldable. Finally, the sweepstakes element (a chance at a $5,000 gift card) adds excitement and viral potential, as people share with friends to amplify their odds of winning. This tactic aligns with Samsung’s broader approach of combining hardware releases with ecosystem engagement.

To participate, you visit Samsung’s reservation page, where you submit your full name, email address, and optionally your mobile number. Upon completing the reservation, you will receive alerts when preorders open. If you then preorder and purchase the reserved device using the same email, you become eligible for a $50 Samsung Store e-certificate (the “Reservation Gift”). Important details:

• Credit applicability: The $50 credit cannot be applied towards the foldable itself. Instead, after purchase, it automatically becomes available to spend on eligible products on Samsung.com or through the Shop Samsung App (e.g., accessories like Buds, Watches, Galaxy Ring, perhaps tablets or other future devices). The credit is a one-time use e-certificate; any unused balance is forfeited if not applied at checkout during a qualifying purchase.
• Timing: The reservation period typically begins when Unpacked is announced (late June) and ends around the launch date (July 9). The sweepstakes runs from June 23, 2025, 7:00 pm ET until July 9, 2025, 9:00 am ET, open to legal U.S. residents aged 18+ (for U.S. offers).
• Sweepstakes entry: Registering enters you into the drawing for a $5,000 Samsung gift card. You often do not need to complete the preorder to be eligible for the sweepstakes, though rules vary by region—always check official rules for your locale.
• Eligibility caveats: Must be of age and in qualifying markets (e.g., U.S. residents for U.S. offers). If you cancel or return the preorder, the $50 credit is forfeited. Terms and conditions apply; always read the fine print on Samsung’s reservation/sweepstakes pages for up-to-date details.

Foldables have shifted from novelty to a more mainstream, if still premium-tier, segment. Samsung pioneered consumer foldables with early Galaxy Fold and Flip models; over successive generations, improvements in hinge durability, slimmer profiles, and more refined software support (multitasking, optimized apps for larger displays) have enhanced appeal. Yet, critics have pointed out past camera performance lagging behind flagship slab phones and high price points restricting broader adoption. The rumored “Ultra”-level model may address some criticisms—possibly featuring larger sensors or new stabilization tech to match the photographic prowess of devices like the Galaxy S series Ultra models. The reservation credit might be a gentle nudge for those curious but hesitant about jumping into a $1,800+ device.

From a consumer standpoint, a $50 credit isn’t transformative given the likely high sticker price of the Galaxy Z Fold7 or similar. However, if you were already planning to preorder, the credit effectively reduces future accessory spend or could offset part of a case, extra charger, or another gadget. For ecosystem enthusiasts who regularly purchase Samsung accessories or additional devices, $50 is a nice bonus.

Beyond immediate sales, Samsung’s reservation credits serve data collection and engagement: gathering interested consumers’ contact info to fuel targeted marketing (e.g., follow-up emails with tips, promotional offers, or reminders). It also builds anticipation ahead of Unpacked, ensuring strong preorder day traffic and social media chatter. By encouraging reservations, Samsung can manage inventory expectations and potentially smooth out demand spikes on launch day. The $50 credit, though modest relative to the device cost, is psychologically appealing as “free money,” nudging users to take the first step of registering interest.

Disclaimer: Prices and promotions mentioned in this article are accurate at the time of writing and are subject to change based on the retailers’ discretion. Please verify the current offer before making a purchase.