GeForce RTX 40 Series Takes Center Stage at CES 2023, plus more

7 mins read
GeForce RTX 40 Series Takes Center Stage at CES 2023, plus more
(Image Credit: NVIDIA)

The year 2022 was a great one for GeForce gamers with the release of the GeForce RTX 40 Series graphics cards and various updates to NVIDIA DLSS, NVIDIA Reflex, and ray tracing. There are now over 250 DLSS games and creative applications available, with an additional 50 DLSS 3 games set to be released or already released.

Ray tracing was taken to a new level with the release of Portal with RTX, a fully ray-traced version of Valve’s classic game that showcases the full potential of NVIDIA RTX Remix and real-time ray tracing on GeForce RTX graphics cards. NVIDIA Reflex has also gained widespread adoption, with GeForce gamers experiencing more responsive gameplay in over 50 titles and new integrations being released every month.

Looking ahead to 2023, there is much to be excited about as NVIDIA has made a number of announcements for gamers and creators at CES 2023 that leverage the power of RTX to improve performance and create new possibilities.

These announcements include the unveiling of GeForce RTX 40 Series laptops (to be released in February), the reveal of the GeForce RTX 4070 Ti (to be released on January 5th), updates on new DLSS 3 games, and news about the Ultimate upgrade for GeForce NOW, which will offer RTX 4080-class performance through streaming. There is much to look forward to in the coming year.

GeForce RTX 40 Series Laptops (Expect to launch on February 8th)

On February 8th, the highly regarded NVIDIA Ada Lovelace Architecture will be available on laptops with the release of the GeForce RTX 4090 and 4080 models, followed by the GeForce RTX 4070, 4060, and 4050 laptops on February 22nd. Prices start at $999.

The world’s fastest laptops, powered by the GeForce RTX 4090 and 4080 Laptop GPUs, are up to 3 times more efficient than its previous flagship models, allowing users to play games at previously unimaginable levels of detail and speed and complete creative workloads in a fraction of the time, all in thin and lightweight form factors.


You can play games such as A Plague Tale: Requiem, Microsoft Flight Simulator, F1 22, Loopmancer, and F.I.S.T.: Forged In Shadow Torch at ultra settings with over 100 FPS. You can also collaborate in 3D scenes with Omniverse at a smooth 4K60 with DLSS 3, and export videos in half the time with Ada’s dual AV1 encoders. Plus, you can connect three 4K displays for the ultimate immersive experience in professional-grade driving simulators.


The GeForce RTX 4070, 4060, and 4050 Laptop GPUs offer performance similar to that of our RTX 3080 flagship model but use only one-third of the power, resulting in thinner, quieter, and cooler laptops. You can play Cyberpunk 2077 at up to 80 FPS at 1440p with ultra settings, render complex Blender scenes in just minutes, and benefit from Ada’s AV1 encoder for better quality video editing and live streaming. Now, high-performance GeForce RTX Laptop GPUs are also available in super portable 14″ devices.


All GeForce RTX 40 Series laptops feature NVIDIA’s new 5th Gen Max-Q technologies that further improve efficiency and performance, giving users an even better experience and longer battery life.

Over one-third of GeForce laptop owners use creative and STEM applications. GeForce RTX users can take advantage of the app accelerations in NVIDIA Studio, which includes over 110 RTX-accelerated apps and exclusive NVIDIA software such as Omniverse, Canvas, Broadcast, and the soon-to-be-released RTX Remix.


Additionally, NVIDIA Studio validated laptops are designed specifically for creators and come preloaded with exclusive NVIDIA Studio software, and are optimized to fully utilize the benefits of Studio.

GeForce RTX 4070 Ti (Available from January 5th)

The GeForce RTX 4070 Ti is faster and more energy efficient than the GeForce RTX 3090 Ti, thanks to the NVIDIA Ada Lovelace architecture and NVIDIA DLSS 3. It will provide the best performance for your 1440p gaming monitor, delivering over 120 FPS in games like A Plague Tale: Requiem, Warhammer 40,000: Darktide, and F1 22, and allowing you to experience the top performance in upcoming titles in 2023.


The GeForce RTX 4070 Ti will be available starting January 5th from leading add-in card providers such as ASUS, Colorful, Gainward, GALAX, GIGABYTE, INNO3D, KFA2, MSI, Palit, PNY, and ZOTAC, as well as from gaming system integrators and builders worldwide. If you purchase one, be sure to download and install our January 5th Game Ready Driver to unlock all of its features for the optimal experience in games and apps.


DLSS Momentum Continues: 50 DLSS 3 Released and Upcoming Games

DLSS is a revolutionary technology that uses AI to significantly improve performance. So far, over 250 games and creative applications have integrated NVIDIA DLSS. DLSS 3, which uses AI to generate additional high-quality frames, is being adopted faster than any previous NVIDIA technology, with 50 released or soon-to-be-released titles.

At CES 2023, NVIDIA announced that DLSS 3 will significantly increase performance in games such as Atomic Heart, Dakar Desert Rally, Marvel’s Midnight Suns, The Day Before, Warhaven, Witchfire, and many other highly anticipated 2023 games. Additionally, DLSS 2 will be coming to even more games, including Dead Space.


RTX 4080 Gaming Coming To GeForce NOW, Streaming At Up To 240 FPS

GeForce NOW is NVIDIA’s cloud gaming service that makes high-performance gaming accessible on billions of devices around the world. With over 25 million members, more than 1,500 games (including over 100 free-to-play titles), and 30 data centers that reach over 100 countries, GeForce NOW gives PC gamers the ability to stream across all their devices with the latest in GeForce RTX technology.

Later this month, NVIDIA Ada Lovelace Architecture GPUs will be rolling out to GeForce NOW. Exclusively available with the new Ultimate membership, the upgraded GeForce NOW RTX 4080 SuperPods will provide the highest resolutions and frame rates from the cloud, stunning ray-traced experiences thanks to the power of DLSS 3 and AI, and immersive, high-performance gaming that is the first cloud gaming solution to support ultrawide monitors.

For competitive gamers, the company is also bringing NVIDIA Reflex to GeForce NOW, which allows you to stream games at 240 FPS. When combined with Reflex, gamers playing on GeForce RTX 4080 SuperPODs can achieve click-to-pixel latency below 40ms, another first in cloud gaming. This is about half the latency of a console game played natively in your home.


New NVIDIA Studio Announcements For Creators

During CES, NVIDIA made several announcements about NVIDIA Studio, our RTX-accelerated platform for creators. In addition to the benefits that Ada brings to new Studio laptops, some of the highlights include:

  1. The new GeForce RTX 40 Series GPUs, including new GeForce laptops, enhance NVIDIA Omniverse creative workflows with Omniverse Nucleus Cloud, which is now available for free early access. 3D creators can take advantage of a new suite of generative AI tools and experimental plug-ins that use AI as the ultimate creative assistant, including an alpha release of Blender with new AI integrations. Built on Omniverse, NVIDIA RTX Remix makes it easy to mod classic games.
  2. NVIDIA Broadcast has a new feature called Eye Contact that uses AI to make it seem like you are looking directly at the camera, even when you are looking to the side or taking notes. This feature improves audience engagement and makes you appear fully invested in the conversation at all times.
  3. More than half of RTX users have displays with resolutions above 1080p, but over 90% of online video is 1080p or lower, leading to upscaled video that further reduces picture quality. In February, we will be launching RTX Video Super Resolution, which uses AI to improve the quality of any video streamed through Google Chrome and Microsoft Edge browsers on GeForce RTX 30 and 40 Series GPUs. Support for GeForce RTX 20 Series GPUs will be available in a later update.
  4. NVIDIA Canvas quickly turns basic brushstrokes into photorealistic landscapes. The company is adding a new feature called Canvas 360 that will transform Canvas’ vistas into exportable spherical maps that can be loaded into 3D apps such as Unreal Engine, Unity, or Blender to use as environmental maps for setting the ambient lighting of your scenes. The update to Canvas will be available in Q1.

Portal: Prelude RTX, Built With RTX Remix, Coming Soon

NVIDIA RTX Remix is a free modding platform built on NVIDIA Omniverse that enables modders to quickly create and share #RTXON mods for classic games, each with full ray tracing (a.k.a. path tracing), enhanced materials, NVIDIA DLSS 3, and NVIDIA Reflex.

The impressive Portal with RTX was created with NVIDIA RTX Remix, and to show how easy it is for modders to add RTX to their mods, we shared RTX Remix with the creator of Portal: Prelude, an unofficial Portal prequel that was originally released in 2008.

Portal: Prelude is a challenging expansion that has as much content as the original Portal. It is the most popular Portal mod and was a major success due to its mind-bending puzzles, more difficult platforming, and its boldness in telling an original story in the Portal universe. It was even included as a free CD-ROM with Joystick magazine and featured on MTV.

Nicolas “NykO18” Grevet, the original creator, is working with famous modder David “Kralich” Driver-Gomm to modernize Portal: Prelude‘s assets and relight the game with stunning full ray tracing.


Portal: Prelude RTX will be released soon and will be free to download on mod sites like ModDB and Nexus Mods.

NVIDIA RTX Remix will enter Early Access soon. Sign up here to be notified of its release.

NVIDIA Reflex Ecosystem Continues to Expand With New Games & 1440p 360Hz Monitors

NVIDIA Reflex reduces system latency, making your actions occur faster and making multiplayer matches more competitive and single-player titles more responsive. NVIDIA Reflex is used by over 20 million players each month and is supported by over 50 games.

Soon, the highly anticipated Party Animals from Recreate Games and Source Technology will launch with NVIDIA Reflex. The company has also recently added support for four more games:

  1. Jurassic World Evolution 2: reduces system latency by up to 28%
  2. Portal with RTX: reduces system latency by up to 33%
  3. The Witcher 3: Wild Hunt: reduces system latency by up to 43%
  4. Warhammer 40,000: Darktide: reduces system latency by up to 44%

For gamers who want the highest competitive advantage, it’s time to upgrade to a 1440p 360Hz gaming monitor. These monitors offer superior image quality and clarity, which can help improve your aim while maintaining the low latency of 1080p displays.

The new ASUS ROG Swift 360Hz PG27AQN, Acer Predator XB273U F, and the upcoming AOC AGON PRO AG276QSG are the first super high-quality, esports-ready 1440p, 360Hz, 27″ gaming monitors with improved motion clarity, dual driver IPS panels, native G-SYNC modules, G-SYNC esports mode latency optimizations, and optional Ultra Low Motion Blur modes.