Twitter Blue will most likely return “end of next week,” billionaire owner Elon Musk said in a Saturday tweet (Nov. 13, 2022). Twitter paused its recently announced $8 blue check subscription service on Friday, citing an increase in fake accounts.

Previously, the coveted blue check mark was reserved for verified accounts of politicians, celebrities, journalists, and other public figures. However, a subscription option, open to anyone willing to pay, was launched earlier this week to help Twitter increase revenue as Musk confrontations to retain advertisers.

On Friday, several users reported that the new subscription option for the blue verification check mark had disappeared, while a source told that the offering had been halted.

“To combat impersonation, we’ve added an “Official” label to some accounts,” Twitter’s support account – which has the “official” tag, tweeted on Friday (Nov. 11, 2022).

The label was first introduced on Wednesday, but Musk “killed” it just hours later.

According to three people who saw the message, Musk warned in his first companywide email on Thursday that Twitter would not be able to “survive the upcoming economic downturn” if it did not increase subscription revenue to offset falling advertising revenue.