Hollywood actress Jessica Alba Joins the Board of Yahoo, including six others

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Hollywood actress Jessica Alba Joins the Board of Yahoo, including six others
BOSTON - OCTOBER 17: Jessica Alba speaks at the Forbes Under 30 Summit in Boston on Oct.17, 2016. (Photo by Jessica Rinaldi/The Boston Globe via Getty Images)

Yahoo appointed six people to its board of directors on Monday, including Hollywood actress Jessica Alba, as the company seeks to expand its offerings in order to compete with bigger competitors.

Yahoo, which was founded in the age of dial-up internet connections on desktop PCs, has been striving to expand its capabilities in order to compete with Alphabet’s Google and Meta‘s Facebook.

Apollo Global Management bought Verizon Media for $5 billion last year and rebranded it to Yahoo after Verizon‘s popular digital brand.

Since then, Yahoo has concentrated on expanding Yahoo Finance and Yahoo Sports, as well as advertising and eCommerce platforms. After the deal closed, Yahoo chose Jim Lanzone, the CEO of dating startup Tinder, as its new CEO.

Alba, who is also the co-founder of Honest Company, a consumer wellness products company, will be joined by Aryeh Bourkoff, the CEO of LionTree, a bank that has advised some of the largest media mergers, and Fouad ElNaggar, the CEO of tech companies Array and Sapho.

Michael Kives, the founder of investment firm K5 Global, Katie Stanton, who has worked in executive operating roles at Twitter and Google, and Cynthia Marshall, the CEO of the American basketball team Dallas Mavericks, have all been named to Yahoo’s board of directors.

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