Humane, the company behind the underwhelming AI Pin, is trying to make a comeback with a new focus: its CosmOS operating system. While the AI Pin did not live up to expectations, with reports of disappointing sales and returns, Humane is pivoting toward a software-first strategy. Its vision? To integrate CosmOS into devices like phones, cars, TVs, and smart speakers, transforming them into smarter, more interconnected devices powered by advanced AI.

In a recent promotional video, Humane demonstrated CosmOS in action across various platforms. The video showed a user interacting with devices, asking the AI to adjust the home heating system from their car or fetch a guacamole recipe from a smart speaker. It also showcased how CosmOS could manage emails and schedule tasks on a phone, all in real-time, thanks to its sophisticated agent-like capabilities. However, Humane made it clear that the video is a concept, with blurred logos indicating that these were not finalized partnerships but working prototypes.

CosmOS promises to be more than just a voice assistant like Amazon’s Alexa or Apple’s Siri. It’s designed to seamlessly handle complex, cross-device tasks and to recognize and respond to contextual cues. For example, the system can recognize a soccer player on TV and provide real-time performance stats. This kind of integration across devices could elevate how we interact with technology on a daily basis, making it not just a tool, but an intuitive part of the environment.

However, it’s important to temper expectations. Despite the demo’s impressive capabilities, CosmOS is still in development, and the SDK for third-party developers isn’t available yet. Humane’s primary focus is to get other companies on board, but it remains to be seen if the software can achieve widespread adoption.

With the AI Pin not gaining traction, this shift in focus may be a strategic move for Humane to find new avenues for growth in the booming AI and smart device market. The company is betting that CosmOS will become the backbone of the next wave of intelligent, interconnected gadgets—whether it can convince developers and manufacturers to integrate it remains the key question.