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AppleiPhoneMobileTech

AppleCare Plus monthly plans are now more expensive

AppleCare Plus monthly plans now cost more, and Apple is removing upfront payment options in stores.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
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Feb 4, 2025, 3:30 PM EST
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A white box labeled "iPhone AppleCare Service" is placed on a dark surface. Next to the box is a white sheet of paper with partially visible text. The text on the paper includes the words "iPhone Service Guide" and "Everything you need to know to send your iPhone to Apple for repair." The bottom of the paper shows the words "please keep." The background includes a cardboard box.
Photo by David Joyce / Flickr
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If you’re an iPhone user who relies on AppleCare Plus for peace of mind, you might have noticed a slight change in your monthly bill. Apple has raised the cost of its monthly AppleCare subscription plans for iPhones by 50 cents—a move that’s sparking discussion among tech enthusiasts and everyday consumers alike. But as with many of Apple’s recent shifts, there’s more to the story than just a small price increase.

According to reports from MacRumors, the monthly subscription fees for both the standard AppleCare Plus plan and the plan that includes Theft and Loss coverage have seen a modest uptick. For instance, if you’ve been paying $9.99 per month for standard AppleCare Plus on your iPhone 16, you’ll now be looking at $10.49 per month.

This change might seem trivial at first glance, but when you consider the impact on the life of the subscription, it’s worth taking a closer look. For many, this incremental cost increase may be balanced by the convenience and flexibility that Apple’s subscription model offers.

In addition to the price increase, Apple is also tweaking how customers can pay for AppleCare Plus. As reported by Bloomberg, US customers will no longer have the option to pay for two years of coverage in one upfront fee at Apple’s physical stores or via the AppleCare menu. Instead, customers will need to choose either a monthly or an annual subscription plan.

For those who favor predictability in their budgeting, this move might be a bit of a setback. The option to pay a fixed fee for a full two years provided a sense of security and clarity about future costs. Now, with the recurring payment model, you’re looking at ongoing charges—and for plans that automatically include Theft and Loss coverage, this could mean an even higher monthly expense than before.

However, there’s a silver lining. If you prefer sticking with a one-time, fixed cost, Apple still offers the two-year plan via its online store. Additionally, if Theft and Loss isn’t in your wheelhouse, you can opt for AppleCare Plus without that extra coverage, potentially lowering your overall cost.

For many consumers, the new pricing structure is a trade-off between flexibility and cost. Here are a few points to consider:

  • Flexibility and access: The monthly subscription model can be appealing if you prefer spreading out payments over time rather than facing a large upfront expense. This can be especially useful for those who are budget-conscious or prefer more manageable monthly budgeting.
  • Cost over time: While a 50-cent increase might not seem significant, over a two-year period, these recurring charges add up. It’s important to weigh the convenience of a subscription against the potential long-term savings of a one-time payment—if that option suits your needs.
  • Coverage options: The automatic inclusion of Theft and Loss in recurring plans could be a boon for some but a bump in the road for those who already have alternate protections in place. Fortunately, the ability to opt out of Theft and Loss coverage when purchasing online remains available.

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