When Apple first dipped its toes into the live sports arena with the Apple Sports app back in February 2024, it was clear the tech giant was playing catch-up to established competitors. The debut version offered real-time scores, stats, and standings for major leagues—think NFL, NBA, MLB, and the Premier League—and leaned heavily on Apple’s signature polish: zero ads, seamless Live Activities on your Lock Screen, and integration with Apple Watch. Fast-forward to June 25, 2025, and Apple has just served up its biggest update yet: live tennis coverage for Grand Slam and 1000-level tournaments, beginning with Wimbledon.

“Tennis fans can access live scores for Grand Slam and 1000-level tournaments, and can track every point across all men’s and women’s singles matches, beginning with Wimbledon,” Apple announced in its official press release.

But tennis is just one piece of the puzzle. The update also brings a redesigned home screen aimed at making the app feel more personal. Gone is the one-size-fits-all front page; instead, events and matchups are now grouped by league, and you can drag to reorder them however you like. Your favorite teams—and now your favorite tournaments—literally stay at the top of the list, ensuring you never miss a moment of the action that matters most to you.

In Apple’s own words:

Events and matchups are now grouped by league, with intuitive controls for fans to set their preferred order, ensuring their top leagues appear first. Your favorite teams will always appear at the top.

If you’ve got a Wimbledon bracket on the brain, you can bump the grass-court Grand Slam to the summit of your Apple Sports experience, right alongside your go-to football league or basketball conference.

This isn’t Apple’s first rodeo when it comes to app refinements. Since its launch, Apple Sports has steadily broadened its feature set:

• Live Activities: Introduced last year, these deliver real-time updates directly to your iPhone Lock Screen and Apple Watch, so you don’t even need to unlock your device to see the latest score.
• Football focus: Post–World Cup updates sharpened coverage for soccer, with expanded stats and standings.
• Broadcast information: Want to know where a game is airing nationally? The app now flags TV channels for U.S. matchups, a nifty feature for cord-cutters and streamers alike.
• Game-card sharing: A social spin that lets you share live match cards via Messages or social media, so your friends can watch your reactions in real time.

Apple’s incremental improvements hint at a larger strategy: blend Apple Sports into the broader Apple ecosystem (think Apple News, Apple TV, and Fitness+) while chipping away at the feature gaps that keep die-hard sports fans tethered to ESPN, theScore, or official league apps.

Timing is everything, and rolling out tennis coverage just days before Wimbledon kicks off (June 30, 2025) feels very strategic. Wimbledon is the grandest of tennis Grand Slams, with worldwide viewership in the hundreds of millions. By positioning Apple Sports as the go-to live-score hub for this storied tournament, Apple hopes to capture the attention of both casual viewers and tennis diehards.