Apple recently implemented a new overhauled design for the iPhone checkout page on their website. When you visit the iPhone checkout page, you may quickly recognize the new design of the iPhone checkout page, which shows larger images, and quick access and they also implement a new support assistant located at the right side of the bottom (see yourself).
Right now, the new checkout page design is only available for the iPhone purchase for now and applied to all iPhone lineups.
Previously, Apple was using a two-column view with static imagery on the left and a configuration option on the right side. With its new design, Apple focuses on larger images and more refined experiences such as the trade-in process.
However, the new design still remains the same as the previous one when compared to previous static imagery on the left and a configuration option on the right side, but the imagery seems larger.
You might be also noticed that, when you continue through the configuration process, you will see new videos from Apple employees guiding how to pick storage configuration.
The redesign puts more of a focus on the trade-in, which is among the greatest changes. You’ll be prompted to indicate whether or not you have a device to trade in after configuring your iPhone. A fullscreen interface for estimating items is available, and a new video explaining the trade-in procedure is also available.