GadgetBond

  • Latest
  • How-to
  • Tech
    • AI
      • Apple Intelligence
      • Gemini AI
      • Google DeepMind
      • Anthropic
      • Claude AI
      • Claude Code
      • OpenAI
      • ChatGPT
      • Codex
      • Perplexity
      • SpaceXAI
      • Grok AI
      • Microsoft Copilot
      • Meta AI
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • NVIDIA
    • Samsung
    • Security
    • Smart Home
    • Sony
    • Xbox
    • YouTube
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Gaming
    • Streaming
    • Apple TV
    • Disney
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Spotify
    • Star Wars
Add GadgetBond as a preferred source to see more of our stories on Google.
Font ResizerAa
GadgetBondGadgetBond
  • Latest
  • Tech
  • AI
  • Deals
  • How-to
  • Apps
  • Computing
  • Gaming
  • Mobile
  • Streaming
  • Transportation
Search
  • Latest
  • Deals
  • Buying Guide
  • How-to
  • Features
  • Tech
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • NVIDIA
    • Samsung
    • Security
    • Smart Home
    • Sony
    • Xbox
    • YouTube
  • AI
    • Apple Intelligence
    • Gemini AI
    • Google DeepMind
    • Anthropic
    • Claude AI
    • Claude Code
    • OpenAI
    • ChatGPT
    • Codex
    • Perplexity
    • SpaceXAI
    • Grok AI
    • Microsoft Copilot
    • Meta AI
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Lamborghini
    • McLaren
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Gaming
    • Streaming
    • Apple TV
    • Disney
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Spotify
    • Star Wars
Follow US
AppleApple EventComputingMacTech

Apple’s spooky surprise: new MacBook Pro and iMac at ‘Scary Fast’ event

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
Follow:
- Editor-in-Chief
Oct 28, 2023, 3:22 AM EDT
Share
GadgetBond is reader-supported. We may earn a commission from purchases through our links. Learn more
Apple's spooky surprise: new MacBook Pro and iMac at 'Scary Fast' event
Illustration for GadgetBond
SHARE

Apple is gearing up for its final product launch of the year on Monday, and it promises to be a “Scary Fast” event. Taking place at an unconventional 8 PM ET / 5 PM PT time slot, the timing on Halloween Eve adds a spooky twist to this online-only event, breaking from Apple’s usual in-person gatherings.

While Apple has been tight-lipped about the specifics of the event, Bloomberg has reported that we can expect updates to the MacBook Pro and iMac. These updates won’t feature a radical redesign but will likely include Apple’s first M3 3-nanometer processors, a substantial improvement over the M2 chips introduced in June 2022.

Apple has already unveiled several new Macs this year, including MacBook Pros with M2 Pro and M2 Max chips in January, as well as a new 15-inch MacBook Air, faster Mac Studio models, and a Mac Pro using Apple Silicon in June.

Although Macs are no longer at the core of Apple’s business, they still contribute significantly to the company’s bottom line, accounting for approximately 10% of annual sales, putting them ahead of the iPad and on par with Apple’s wearables lineup.

Here’s what we can expect at the upcoming event:

MacBook Pro

Apple is set to introduce high-end MacBook Pros codenamed J514 and J516. While their appearance won’t change significantly, they will come equipped with the new M3 Pro and M3 Max processors. These processors come in various configurations, with the top-end version featuring 16 main processing cores and 40 graphics cores. The M3 chips will also likely improve gaming capabilities, akin to the iPhone 15 Pro’s A17 chip.

Apple has tested new memory configurations, including 24-gigabyte and 48-gigabyte options, although the final product specs remain uncertain.

iMac

The iMac will see its first update in over 900 days. However, the design won’t undergo a major overhaul. Instead, the new iMacs, codenamed J433 and J434, will closely resemble their predecessors. They will be powered by the M3 chip and feature design changes and a revamped stand. While the company has experimented with similar colors to the existing models, final options may be revealed at the event.

The new iMacs will have the same number of main processing cores as the M2 (four for high performance and four for efficiency). There will also be new graphics configurations, including a version with 10 graphics cores. As part of a broader shift to USB-C connectors, Apple will likely unveil updated accessories that replace old Lightning ports.

This year marks the 25th anniversary of the iMac, one of the first products introduced by Steve Jobs upon his return to Apple in the late 1990s.

While there have been rumors of a low-end MacBook Pro (13-inch model) with an M3 chip (J504), it’s unlikely to make an appearance at this event. New 13-inch and 15-inch MacBook Airs with M3 chips (J613 and J615) are also in development but aren’t scheduled for release until the first half of 2024.

Apple is not planning to introduce new iPads until the spring, including an iPad Pro with an M3 chip, refreshed versions of the iPad Air, iPad mini, and the entry-level iPad. AirPods updates are expected in the coming years, with new low-end models and AirPods Max headphones in late 2024, and an update to the AirPods Pro in 2025.


Discover more from GadgetBond

Subscribe to get the latest posts sent to your email.

Topic:Apple siliconiMacLaptopMacBookMacBook Pro
Leave a Comment

Leave a ReplyCancel reply

Most Popular

Windows on Arm gets native Python 3.15 by default
Apple’s foldable iPhone Duo preorders begin October 16
Xbox launches experimental Labs team to explore new ways to build and play games
Google Play is making it easier to build your own custom apps using AI, even if you aren’t a professional developer
Grok Voice 3.0 debuts as a real-time speech model powering Tesla and Starlink

Also Read

Three smartphones showcasing Google's Universal Cart UI with items from Ulta Beauty and Steve Madden, flanked by various retail products.

Google rolls out Universal Cart in Search and Gemini

White Porsche Mission S concept parked against the New York City skyline.

Beyond the 911: Porsche announces a new permanent mid-engine super sports car platform

Person slipping a compact white Xbox Nano Controller into the front pocket of a teal hoodie in front of a TV screen.

Xbox announces pocket-sized Nano Controller for $49.99

Car touchscreen showing Google Play with HBO Max and YouTube apps under "Stream your favorites," beside climate and system controls.

Google is bringing more apps and adaptive displays to cars with Google built-in

Multi-colored four-pointed star icon next to white text reading "Gemini 4 Argon" on a dark blue gradient background.

Gemini 4 Argon arrives in the Gemini app with fewer clichés

A translucent white number 4 glowing centered against a soft, luminous blue gradient background.

Google launches Gemini 4 Argon for complex AI tasks

YouTube Music player showing an "AI" badge that opens a sheet reading "How this was made: Made with AI."

YouTube Music’s new AI labels don’t actually fix anything

Poster for Apple TV’s “12 12 12” showing Anthony Mackie and Jamie Dornan facing each other in profile over a dark Zurich skyline, with the tagline: “12 months to plan, 12 hours to execute, 12 days to escape.”

Apple TV releases first trailer for 12 12 12

Company Info
  • Homepage
  • Support my work
  • Latest stories
  • Company updates
  • GDB Recommends
  • Daily newsletters
  • About us
  • Contact us
  • Write for GadgetBond
  • Editorial guidelines
Legal
  • Privacy Policy
  • Cookies Policy
  • Terms & Conditions
  • DMCA
  • Disclaimer
  • Accessibility Policy
  • Security Policy
  • Do Not Sell or Share My Personal Information
Socials
Follow US

Disclosure: We love the products we feature and hope you’ll love them too. If you purchase through a link on our site, we may receive compensation at no additional cost to you. Read our ethics statement. Please note that pricing and availability are subject to change.

Copyright © 2026 GadgetBond. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | Do Not Sell/Share My Personal Information.