Apple silicon

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Apple Upgrade logo with an iPhone, MacBook, iPad, and Apple Watch on a white background.

Apple retires iPhone Upgrade Program, replaces it with Apple Upgrade

Apple’s new Klarna-powered lease program lands in the US, replacing…

Promotional graphic featuring an Apple MacBook and iPad with colorful wallpapers alongside an Apple Gift Card on a black background. Bright comic-style graphic elements surround the devices, highlighting an Apple gift card offer for eligible Mac and iPad purchases.

Apple’s college student offer returns—along with some notable exclusions

Apple’s college promo is live, but you only have six…

MacBook Pro artwork

A redesigned entry-level MacBook Pro is finally on the horizon

The cycle of waiting years for a MacBook Pro design…

iPad Pro shows the Beat Breaker tool in Logic Pro, and MacBook Pro shows the Auto Mask tool in Final Cut Pro.

Apple puts AI to work in the latest Creator Studio update

Apple is taking the chore out of creative work with…

A hand holds up Apple Mac mini.

Mac mini M4 Pro starts at $1,599 after price increase

The Mac mini, Apple's smallest desktop, just got pricier as…

An image of the upgraded Apple Vision Pro.

That $3,499 Vision Pro price? now it’s $3,699

That $3,499 entry price for Vision Pro wasn't exactly warm…

Apple MacBook Neo in citrus color.

MacBook Neo: the $599 dream lasted only 3 months

The $599 MacBook Neo became famous for making Mac ownership…

A glowing, translucent Apple logo on a dark background. The logo is rendered in a vibrant, neon-like style with purple, blue, and orange hues.

Apple makes Macs and iPads more expensive: here’s the full list

Tim Cook called the current memory shortage a "hundred-year flood,"…

Screenshot of macOS 27 Golden Gate showcasing Visual Intelligence on Mac within the Mail app. An email newsletter featuring food photography is open in the foreground, while contextual Visual Intelligence actions appear beside an image, including options such as “Ask Siri,” “Image Search,” and “Look Up Nutrition.” Widgets displaying a calendar, world clocks, and a task list are visible on the desktop, highlighting Apple’s AI-powered ability to analyze on-screen content and provide relevant information and actions directly within macOS.

macOS 27 Golden Gate is the first truly Apple silicon-only Mac OS

Apple’s macOS 27 Golden Gate doesn’t scream for attention, but…

A person sitting in a chair using their M5 MacBook Air

Is your Mac ready for macOS 27 Golden Gate? Here’s the list

macOS 27 Golden Gate is the first version of macOS…

Illustration of Apple Foundation Models architecture presented as a layered circular diagram. At the center is a user icon surrounded by device symbols representing Apple platforms, including iPhone, Apple Watch, Mac, and Vision Pro. The inner ring highlights multimodal inputs such as voice, text, and image, powered by Apple Foundation Models. The outer ring showcases AI capabilities including personal context, world knowledge, on-screen awareness, actions, and system orchestration. Soft gradient colors and concentric layers emphasize how Apple Intelligence combines device awareness, contextual understanding, and generative AI to deliver personalized experiences across the Apple ecosystem.

Apple rebuilds its AI stack around custom Gemini models

Apple is rebuilding Apple Intelligence from the ground up, and…

2024 iPad mini 7th generation

Apple’s iPadOS 27 update is brutal for older iPads

iPadOS 27 lands with big features – and a ruthless…