Apple is gearing up to launch its much-anticipated Apple Intelligence before the end of October, and CEO Tim Cook is already touting its revolutionary potential. In a recent interview with The Wall Street Journal, Cook expressed how Apple’s approach to artificial intelligence (AI) has personally changed his day-to-day life.

Apple Intelligence is set to introduce several key features aimed at enhancing the user experience, rolling out in phases throughout the next year. During Apple’s WWDC 2024, Cook highlighted that while Apple wasn’t the first to the AI race, its approach is fundamentally different. He stated that Apple is focusing on “AI for the rest of us,” ensuring that the tools are designed with user convenience and privacy in mind.

Cook made a striking comparison, suggesting that Apple Intelligence could revolutionize how we interact with devices like the iPhone, iPad, and Mac, much in the same way as the iPod‘s click wheel or the iPhone’s touch screen once did. He revealed that his favorite feature so far is the ability to quickly summarize emails and notifications, which he said has been a game-changer in terms of productivity. “If I can save time here and there, it adds up to something significant,” Cook told the WSJ.

The first wave of Apple Intelligence features will arrive on October 28. These include Notification Summaries, Writing Tools, and a revamped Siri interface, which is designed to pop up from the edges of your device rather than taking over the screen. While many of these features echo what we’ve already seen from competitors like Google, Apple’s polished design and user-friendly approach could be the differentiator that sets it apart.

Although Apple Intelligence’s rollout may feel underwhelming at first due to its gradual release of features, the company’s approach appears to be focused on enhancing everyday tasks in small, but meaningful ways. For now, the initial launch will likely draw mixed reactions, but as additional features are rolled out in 2025, we could see Apple reshape the AI landscape.

Cook’s confidence in Apple Intelligence is palpable, and given the company’s track record of transforming industries, it’s worth keeping an eye on how these tools evolve. For now, users can expect minor, yet potentially life-altering improvements in the way they interact with their devices, setting the stage for AI’s next big leap.