Tim Cook is the CEO of Apple, who took over the company in 2011 after Steve Jobs' illness. He joined Apple in 1998 and served as SVP of Operations and COO prior to becoming CEO. As COO, Cook managed worldwide operations, supply chain, and reseller relationships, contributing to the company's profitability. He has continued Jobs' legacy and taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy. Under Cook's leadership, Apple has launched major products like iPhone X, Apple TV 4K, iPad Pro, Retina MacBook, and AirPods and is exploring new avenues of innovation in areas like automobiles and augmented reality.