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Apple Intelligence: everything you need to know about Apple’s new AI system

From magic photo editing to AI-powered writing tools, Apple Intelligence redefines how you interact with your Apple devices. Coming soon to compatible iPhones, iPads, and Macs!

By
Shubham Sawarkar
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ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
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Jun 12, 2024, 5:33 AM EDT
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An overhead shot shows developers watching the keynote presentation on large screens in Caffè Macs at Apple Park.
Developers from all over the world traveled to Apple Park for WWDC24. (Image: Apple)
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Forget everything you thought you knew about Siri. Apple finally jumped into the AI game with Apple Intelligence, a whole new system built into your iPhone, iPad, and Mac. It’s basically Siri on steroids, but way cooler because it keeps your privacy in mind.

Remember how Siri used to struggle to understand you? Those days are over. Apple Intelligence is all about getting to know you and making your life easier. It can remember your conversations, jump between apps to find stuff for you, and even handle those tricky follow-up questions.

iPhone 15 Pro shows the user typing to Siri, On iPhone 15 Pro, Siri finds a friend’s book recommendations for an iPhone 15 Pro user, Siri answers a user’s question about scheduling a text message.
Image: Apple

Apple Intelligence takes your favorite apps to the next level. Need help with a work email? It can suggest text based on what you’re writing, fix typos, and even fill out forms for you with a snap of a pic.

Feeling creative? Apple Intelligence lets you do some pretty wild stuff. Imagine turning text messages into emojis or creating cool images in seconds. It’s like having your own personal art studio right on your device.

In Messages, a user is presented with an array of Genmoji options to use as a Tapback, In Messages, a user is presented with an array of Genmoji options to use as a Tapback, A user selects Genmoji options based on the prompt, “Smiley relaxing wearing cucumbers,” A user selects Genmoji options based on the prompt, “Smiley relaxing wearing cucumbers.”
In Messages on iPhone 15 Pro, an Image Playground-generated image shows the user’s mom stylized as a superhero, iPhone 15 Pro shows how Image Playground works in Messages.

Ever get stuck with a photobomber ruining your perfect pic? No worries. Apple Intelligence has a magic eraser tool that gets rid of unwanted objects in a flash. Plus, searching through videos is a breeze now – just use natural language and find exactly what you’re looking for.

Apple’s even teamed up with another AI whiz called ChatGPT. This means Siri can tackle even more complex questions and even generate images for you if needed. Think of it as having a super-powered assistant who’s always there to lend a hand.

WWDC iPhone screenshots showing the flow when someone uses Siri to access ChatGPT, with a prompt to the user asking for permission to use OpenAI.
Image: Apple

Apple knows how much you value your privacy, and that’s why everything with Apple Intelligence happens right on your device. No sending your data off to the cloud where it doesn’t belong. For some super advanced stuff, it might ask you if it’s cool to chat with another AI assistant for a bit, but everything stays totally anonymous.

Apple Intelligence is going to be available on iPhone 15 Pro or later, iPads and Macs with M1 chips or later. There’s a sneak peek coming this summer for those who like to be the first to try new things (as beta), with a full release expected this fall. Just keep in mind that some features might still be under development, but hey, that’s the fun part about seeing the future of tech, right?

MacBook Pro, iPad Pro, and iPhone 15 Pro show new Apple Intelligence features.
Image: Apple

So, get ready to ditch the old Siri and say hello to a whole new way of interacting with your Apple devices. Apple Intelligence is here to personalize your experience, boost your creativity, and make your life a whole lot easier.


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Topic:Apple IntelligenceApple M1Apple Mac StudioiMaciPad AiriPad ProiPhone 15MacMac miniMac ProMacBookMacBook AirMacBook Pro

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