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AmazonAppleApple TVAppsEntertainment

Amazon just made watching Prime Video on Apple TV even better

Apple TV users can now enjoy a better Prime Video experience with new touch gestures, smarter search, and improved accessibility.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
I’m a tech enthusiast who loves exploring gadgets, trends, and innovations. With certifications in CISCO Routing & Switching and Windows Server Administration, I bring a sharp...
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- Editor-in-Chief
Feb 14, 2025, 6:12 AM EST
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A search results screen from Amazon Prime Video showing documentary content. The search bar displays 'documentary' with suggested searches below it. The interface shows the keyboard layout and search filters including 'Free to me'. Featured documentaries displayed in a grid include 'I Am Celine Dion', 'Federer: Twelve Final Days', 'The Greatest Story Never Told', 'Bye Bye Barry', 'Lucy and Desi', 'For Love & Life', 'Giannis', and 'Maxine's Baby: The Tyler Perry Story'. The screen appears to be from the Apple TV interface with voice dictation option visible in the top right.
Image: Prime Video / Amazon
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Streaming platforms are in a constant race to enhance user experience—and Amazon is no exception. The tech giant has just rolled out a significant update for its Prime Video app on Apple TV, promising a smoother, more intuitive interface that brings the best of streaming technology right to your living room.

For anyone who’s spent hours scrolling through endless menus on their TV, the update is a welcome change. Amazon has reworked the app’s design to better leverage tvOS, the operating system that powers Apple TV devices. One of the most noticeable changes is how the app now fully supports swipe gestures on the Siri Remote. Gone are the days of awkward clicks and clunky navigation. With a few swipes, you can easily scroll through your favorite shows and movies, making the process of finding something to watch not just faster, but also a lot more enjoyable.

Navigation isn’t just about getting from point A to point B—it’s about making that journey as seamless as possible. With the revamped interface, users can now use touchpad gestures to fast-forward, rewind, and even scrub through content with precision. This makes revisiting those memorable scenes or skipping over less interesting parts of a show remarkably effortless.

A screenshot from Amazon Prime Video's 'Fallout' TV series, Season 1 Episode 3 'The Head', showing a character wearing a blue Vault jumpsuit looking off into the distance against a warm-toned sky. The image includes the Prime Video player interface with a progress bar showing 45:30 of 1:11:16 elapsed time. A small thumbnail preview shows a red-tinted scene with what appears to be power armor.
Image: Prime Video / Amazon

But perhaps the most exciting upgrade comes in the form of the enhanced search feature. The search functionality has been optimized to show results automatically as you type. This real-time feedback not only speeds up the process of finding content but also minimizes the frustration that sometimes comes with ambiguous search queries. Plus, if you’d rather not type at all, the app now supports voice search via the Siri Remote—a feature that perfectly marries the convenience of voice commands with the expansive content library of Prime Video.

In an era where inclusivity is paramount, Amazon has taken strides to ensure that the Prime Video app is accessible to everyone. The latest update integrates Apple’s suite of accessibility features such as VoiceOver, Hover Text, and Bold Text. These additions are designed to help users with visual or motor impairments navigate the app with greater ease, ensuring that the magic of streaming isn’t reserved for just a select few.

It’s not just about functionality; it’s also about the little details that make watching TV a delight. Users will notice new motion and sound effects as they browse through content. These effects, while subtle, add a layer of polish that enhances the overall viewing experience—transforming routine navigation into something more dynamic and engaging. Moreover, the update brings higher-resolution images for TV shows and movies, making thumbnails and promotional visuals sharper and more appealing on high-definition screens.

The update isn’t just for the latest models. Whether you own one of the three generations of the Apple TV 4K devices or are still using the recently discontinued Apple TV HD, you’re covered.


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