Twitter started testing the Live Shopping feature on its platform, which allows users to watch a broadcast while also shopping. Walmart will host a Cyber Week-themed livestream with Jason Derulo on November 28th at 7 p.m. ET, which will be the first live shopping streaming. The songwriter will talk about a variety of things for roughly 30 minutes, including technology and home decor.
Twitter has also begun testing a “Shopping Manager,” which it claims would aid in merchant onboarding. In addition, the “Shop Module” is being made more widely available. The technology, which was first introduced in July, allows brands and businesses to add a carousel to their profile to display a variety of products. The service will be rolled out to more retailers in the United States in the coming weeks, according to the company.
