Google is making it easier for developers to bring their apps and services into its AI-powered experiences. The company has introduced a new Connected Apps Platform, giving developers a unified place to build, test, manage, and distribute integrations across Google Search and the Gemini app.

Announced on October 28, the platform aims to simplify how third-party developers connect their services to Google’s products. Instead of building and managing separate integrations for Search and Gemini, developers can create an app once and choose where they want to make it available.

One platform for Google Search and Gemini

The Connected Apps Platform is designed to give developers access to users across two of Google’s major destinations: Search and the Gemini app.

Developers can integrate their services using a cloud-hosted Model Context Protocol (MCP) server or Android MCP through Google’s AppFunctions APIs. They can then use the Google Connected Console to register, test, and submit their applications for review.

During submission, developers can decide whether their Connected App should appear in Google Search, the Gemini app, or both. This provides flexibility for companies that want to reach users through traditional search experiences as well as conversational AI interactions.

Google is also providing tools to monitor how these integrations perform. Developers can track traffic, latency, and error rates while maintaining control over their brand identity through verified logos and authenticated accounts.

The platform is currently opening through a phased preview, with Google planning to expand access to more developers, markets, and products over the coming months.

More than 50 Connected Apps are already available

Alongside the developer platform, Google is expanding the selection of third-party services available through Connected Apps.

The company says more than 50 Connected Apps have launched across Search and Gemini, covering categories such as productivity, event ticketing, health, and fitness.

Some of the partners already integrated into Gemini include Adobe, Experian, Localiza, and Peloton. Google says these integrations will also become available in Search in the coming weeks.

Another notable addition is Calm, whose integration is launching across both Google Search and Gemini. This expands the range of services users can access without having to leave Google’s experiences to complete everyday tasks.

Connected Apps are intended to make interactions more useful by allowing people to access third-party services directly through Search and Gemini. Depending on the integration, that could mean interacting with productivity tools, finding services, or handling everyday activities through a more direct interface.

What the platform means for developers

The bigger story here is Google’s effort to create a shared ecosystem for third-party integrations across its search and AI products.

As AI assistants become more capable of handling tasks rather than simply answering questions, access to external services becomes increasingly important. A conversational assistant can provide recommendations, but integrations allow it to connect those recommendations with services that users can actually interact with.

For developers, a unified platform could reduce the effort involved in maintaining multiple integrations while providing access to users across different Google experiences. It also gives businesses more control over where their services appear and how their integrations are presented.

Developers interested in participating can sign up for the preview and access technical documentation through Google’s Connected Apps developer portal. Access is rolling out in phases, so availability may vary.

With the Connected Apps Platform, Google is taking another step toward making Search and Gemini more than places to find information. Both are increasingly becoming entry points for interacting with the apps and services people already use.