Mark Gurman

Mark Gurman is an American technology journalist best known as Bloomberg’s Chief Correspondent covering Apple and consumer technology. Based in Los Angeles, he authors Bloomberg’s influential “Power On” newsletter, a leading source for inside reporting on Apple’s strategy, products, and executives.

A person stands in a modern, blue-walled room, gesturing with one hand while wearing Meta Orion AR glasses. They are wearing a denim jacket over a black outfit. Behind them, there's a wooden cabinet with two doors and a plant on top. Above the cabinet is a large screen displaying a video call interface, featuring icons for microphone, camera, and ending the call. The screen shows a cityscape background with tall buildings and a person wearing a yellow top. There's also a potted plant to the left of the cabinet and a gray couch to the right.

Apple’s rumored smart glasses may rival Meta’s Orion AR glasses

Apple plans to rival Meta’s AR smart glasses with its…

Five iPhone 16 devices are shown, featuring Apple Intelligence features such as Writing Tools, Siri, and Priority Notifications. There's a Apple Intelligence artwork above all phones.

Apple’s first AI-powered features for iPhone 16 roll out with iOS 18.1 on October 28

The iPhone 16 is getting its first Apple Intelligence features…

The image shows a close-up side view of two silver Apple MacBook laptops stacked on top of each other. The laptops are positioned to display their ports. The top MacBook Air laptop has a MagSafe charging port and two USB-C ports. The bottom MacBook Pro laptop has a MagSafe charging port, two USB-C ports, and a 3.5mm headphone jack. The background is blurred, highlighting the focus on the laptops' ports.

Apple set to launch M4 Macs and iPad mini 7 on November 1

Apple's new M4 Macs and iPad mini 7 are launching…

A 2021 iPad mini tablet with Apple Pencil stylus attached to its side is leaning against a brick wall outdoors. The tablet screen displays various app icons and widgets, including a clock, weather forecast, calendar, and news headlines. The background is blurred greenery, suggesting the tablet is in a garden or park setting. The tablet's screen shows the date as Friday, October 22, and the time as 15:30. The weather widget indicates a temperature of 16°C with rain expected. There are notifications on the Home, Camera, and Apple TV apps.

Here’s when to expect Apple’s seventh-generation iPad mini

Here are the latest rumors about Apple's iPad Mini 7,…

Angled shot showing the display of the new iPhone SE 3rd generation in (PRODUCT)RED, midnight, and starlight.

iPhone SE 4 may lose the home button but gain Face ID and Apple Intelligence

iPhone SE 4 might ditch the home button, add Face…

iPhone SE 4 modified flag edges

iPhone SE 4 rumored to launch at $499—here’s what’s new

A new leak hints at a price hike for the…

A collection of six Apple Watch SE 2nd generation smartwatches with various band colors and watch faces displayed. The watches are arranged in a circular pattern against a white background, showcasing different features on their screens. Each watch has a unique strap design and color including black, red, blue with stripes, pink braided loop, cream sport band, and one with a silver mesh band. The image highlights the customization options and diverse functionalities of the Apple Watch.

Apple Watch SE with a plastic shell may be coming next year

Apple Watch SE's plastic version is still moving forward, but…

An Apple Intelligence circular icon. A circular icon with interlocking shapes with glowing orange, purple, and blue edges, set against a black background.

Apple’s Genmoji and Image Playground to launch with iOS 18.2

iOS 18.2 will deliver new Apple Intelligence features like Image…

A person in a red sweater is working on a video editing software on a Apple desktop computer. The screen displays a timeline with multiple colorful video clips. The desktop setup includes a sleek monitor, keyboard, and what appears to be a compact computer unit. To the right of the keyboard, there is a mug, possibly containing a beverage. The ambient lighting suggests it might be evening or in a dimly lit room. There's also 2023 M2 Mac mini at the bottom of Apple monitor in the right side.

Apple’s October event might introduce M4 Macs, a new iPad mini, and more

Apple’s rumored October 2024 event could reveal a new iPad…

The image shows a modern computer monitor displaying a colorful and complex 3D animation project in a video editing software interface. The animation features whimsical characters and shapes in a pastel-colored environment, suggesting it could be for an animated film or video game. The timeline at the bottom of the screen indicates multiple layers of video and audio tracks, highlighting the intricate process of digital animation and editing. The image also includes a silver Apple's M2 Mac mini computer on the right side.

The redesigned Mac mini is rumored smaller, faster, and ditches USB-A

Apple's Mac mini is set to undergo a major overhaul…

The two-piece Magic Keyboard Folio on the iPad 10th gen tablet in pink, and Apple Pencil.

Apple is working on a new, affordable Magic Keyboard for iPad

A new, budget-friendly Magic Keyboard is expected to be released…

Apple's 6th generation iPad mini tablet isolated on white

iPad mini shortage hints at possible upgrade

Rumors suggest a refresh is coming soon.