Mark Gurman

Mark Gurman is an American technology journalist best known as Bloomberg’s Chief Correspondent covering Apple and consumer technology. Based in Los Angeles, he authors Bloomberg’s influential “Power On” newsletter, a leading source for inside reporting on Apple’s strategy, products, and executives.

A pair of white Apple AirPods Pro wireless earbuds are placed on a reflective surface with their charging case open in the background. The earbuds are positioned symmetrically, facing each other, and their reflection is visible on the surface below. The charging case has two compartments for the earbuds and a small green indicator light is visible on the case. The background is dark and blurred, making the earbuds and case the focal point of the image.

Apple testing heart rate, temperature sensors for next-gen AirPods Pro

Imagine checking your heart rate with your earbuds. Apple's next…

The image features a colorful, abstract design with overlapping translucent shapes in various colors, including red, blue, green, purple, and orange. At the center of the design is a white Apple logo. The background is a gradient of light pastel colors, transitioning from blue to pink. The overall design is symmetrical and visually striking, with a modern and vibrant aesthetic.

Apple’s 2025 smart home push includes a Face ID doorbell camera

Apple's next step into smart homes includes a doorbell camera…

A person is seated at a wooden table in a dimly lit room, interacting with Apple's 4th generation iPad Pro tablet that is propped up by a stand. The tablet displays vibrant graphics with text and images. The person wears a blue long-sleeve top and has dark hair. In the foreground, there’s a plate with an uneaten slice of cake and a fork on the table. To the right, there’s a salt shaker. In the background, another individual in orange attire appears to be in motion.

Apple is reportedly working on a 18.8-inch foldable iPad with a near-invisible crease

Apple's foldable iPad could change everything we know about tablets.…

Closeup of underside of white Apple Magic Mouse 2 showing charging port, sensor and rubber strips.

Apple’s Magic Mouse redesign is on the way

Apple is rethinking the Magic Mouse.

The Apple logo, a white silhouette of an apple with a bite taken out of it, is displayed in the center of a circular, colorful pattern. The pattern consists of small, multicolored dots arranged in a radial pattern around the apple. The background is black.

Apple rumored to launch Proxima chip in HomePod mini and Apple TV next year

Apple's Home devices are getting a tech upgrade with the…

A close-up image of an Apple Watch Ultra with a green fabric band. The watch screen displays a numeric keypad for entering a passcode, with numbers 0 through 9 visible. The watch has a rugged design with a prominent crown and a red ring around it. The background is a dark textured surface.

Apple Watch Ultra 3 rumored satellite messaging and BP monitoring

The Apple Watch Ultra 3 may combine connectivity and wellness…

The image shows an Apple Vision Pro headset displayed prominently on a stand in a well-lit store. The headset has a sleek, modern design with a white strap and a glossy black front. The background is slightly blurred, with people and store lights visible, creating a busy and vibrant atmosphere.

Sony’s PSVR2 controllers are heading to Apple Vision Pro

Apple’s Vision Pro could soon support Sony's PSVR2 controllers, offering…

Angled shot showing the display of the new iPhone SE 3rd generation in (PRODUCT)RED, midnight, and starlight.

Apple’s 5G modem journey begins with the iPhone SE in 2025

Apple is set to launch its first 5G modem in…

Apple TV 4K unboxing against orange background - tv streaming device with apple logo on the top

Apple is reportedly evaluating the creation of its own TV

Mark Gurman hints at Apple’s interest in a branded TV.…

Hero object shot of Apple AirTag with mirrror back engravings ultra wideband

New AirTag rumored for 2025: better tracking and Vision Pro integration

The 2025 AirTag refresh promises better tracking with UWB chip…

A glowing, translucent Apple logo on a dark background. The logo is rendered in a vibrant, neon-like style with purple, blue, and orange hues.

Apple may launch a six-inch AI-powered wall tablet in 2025

Apple’s rumored wall-mounted AI tablet could be your new home…

Apple CEO Tim Cook with arms crossed in front of a row of open 2022 M2 MacBook Air laptops suspended from their screens in mid-air, creating a cascading effect. The laptops are arranged in an inverted V-shape pattern, diminishing in size towards the background, suggesting depth. The background is a plain, light-colored surface that provides contrast to the dark-colored laptops and the person’s attire.

Apple’s next-gen MacBook Air with M4 chip is coming in early 2025

The 2025 M4 MacBook Air may be Apple's best yet.