Sony planning to keep making smartphones for a few more years

Jun 23, 2023, 6:08 PM UTC
2 mins read
Sony planning to keep making smartphones for a few more years
(Image credit: Sony)

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When it comes to the smartphone market, names like Apple, Samsung, OnePlus, Google, and Xiaomi often dominate the conversation. However, amidst these prominent players, Sony is determined to make its mark and remain a relevant contender. Despite not being the first company that comes to mind for many consumers, Sony has reaffirmed its commitment to the smartphone industry, signaling its intent to continue producing smartphones for the foreseeable future.

In a strategic move to enhance the performance and capabilities of its devices, Sony has recently entered into a multi-year agreement with Qualcomm. This collaboration extends their existing partnership and ensures that Sony’s upcoming smartphones, including premium, high-tier, and mid-tier devices, will be powered by Qualcomm’s Snapdragon platforms. By leveraging Qualcomm’s cutting-edge chipsets, Sony aims to deliver an exceptional user experience while staying competitive in an increasingly demanding market.

Just last month, Sony introduced its latest offering, the Xperia 1 V. Though the name may be a mouthful, this smartphone is specifically designed to cater to the needs of photographers and vloggers. Sony’s renowned camera technology is at the core of the Xperia 1 V, enabling users to capture stunning high-quality photos and videos. Moreover, this device can also function as a monitor for compatible Sony Alpha cameras, further enhancing the capabilities of creative professionals. However, such specialized features come at a premium, with the Xperia 1 V priced starting at $1,399.99.

In May, Sony unveiled the Xperia 10 V, targeting the mid-range smartphone segment. This device boasts a Snapdragon 695 chipset, offering solid performance, while its 60Hz, 1080p OLED display ensures a vibrant viewing experience. Sony launched the Xperia 10 V in Europe this month, with a price tag of £399 or €449. This mid-range option allows Sony to cater to a broader consumer base, striking a balance between affordability and impressive features.

While Sony faces fierce competition from established giants in the smartphone market, the company possesses several unique strengths that set it apart. Sony’s expertise in imaging technology, stemming from its extensive experience in producing top-of-the-line cameras, enables the company to deliver exceptional camera capabilities in its smartphones. This advantage appeals not only to photography enthusiasts but also to content creators seeking to capture and share high-quality visuals.

Additionally, Sony’s brand reputation as a trusted and reliable electronics manufacturer adds to its appeal. The company’s legacy of producing innovative and durable products resonates with consumers looking for a premium smartphone experience.

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