Vochi, video creation and editing app aimed at empowering quality tools for creators, was recently bought by Pinterest. The financial terms of the acquisition were not disclosed by the company. “Acquiring Vochi is a part of our commitment to helping creators bring more quality video content to Pinterest. Having more inspiring content can provide Pinners with more ways to watch, make and shop creator ideas,” the company says.
“Our vision is to create a place where Pinners can go from inspiration to realization, and having more creator tools can help us further this vision,” said Bin Liu, Head of Creators Engineering at Pinterest. “We’re excited to work with Vochi’s talented team to bring more video creation tools and quality content to our more than 400 million Pinners around the world.”
“The Vochi app gives creators the ability to apply high quality effects based on computer vision on objects in a video instantly,” said Ilya Lesun, CEO & Co-founder at Vochi. “These technologies are unique in the industry, and we’re excited to bring them to an even larger audience as a part of the Pinterest team.”
Ilya Lesun, Anna Buglakova, Vasily Kasnitsky, and Sergey Malyutin launched Vochi in 2019, which was incubated by Bulba Ventures’ Andrei Avsievich and Yury Melnichek.
For the time being, the Vochi app will be available as a standalone app while the company collaborates with the Vochi team to develop more new creation tools.