If you’ve ever dreamed of serving up both classic scooped ice cream and that irresistibly creamy soft serve from your own kitchen, Ninja has just answered your call. The company—no stranger to innovation in kitchen appliances—is stepping up its frozen dessert game with the all-new Ninja Swirl, a machine that expands on its popular Creami model by adding a soft serve option.

For years, home chefs have marveled at the versatility of Ninja’s original Creami, a countertop marvel that turns your carefully curated ingredients into artisan ice cream, frozen yogurt, custard, and even protein-packed treats. But until now, if you wanted soft serve at home, you were left to scour the limited market or settle for parlor-quality imitators. The Ninja Swirl changes that by introducing a dedicated soft serve nozzle and a unique churning mechanism that lets you pull down on a handle to create that smooth, swirl-worthy texture.

The process is refreshingly simple—even if it does require a bit of forethought. Start by mixing your chosen ingredients into the ice cream base, then freeze the container overnight. Once you’re ready for dessert, pop the container into the machine. If you’re in the mood for traditional scoops, the process ends there. But if the soft serve is calling your name, simply load your pint into the new nozzle, pull the handle, and watch as the Ninja Swirl transforms your base into a silky soft serve treat that rivals your favorite ice cream truck.

At a price tag of $349.99, the Ninja Swirl sits at the premium end of the countertop ice cream maker market. To put it in perspective, the original Creami is priced at around $199.99—a notable difference that reflects the added functionality. And while there aren’t many direct competitors offering soft serve capabilities at home, one alternative is Cuisinart’s Mix It In, which retails at $179.95. However, most devices in this category struggle to combine versatility with the quality of texture that Ninja promises.

For many, the extra cost is justified by the machine’s multifunctional design. Whether you’re a fan of frozen yogurt, a custard connoisseur, or someone looking to whip up a high-protein frozen treat after a workout, the Ninja Swirl aims to cover all bases, making it a worthy addition to any modern kitchen.

The Ninja Swirl is built around the same innovative technology that made Creami a household name, ensuring that users can expect reliable performance and consistent results. The new soft serve function is an evolution of the original design—a nod to consumer demands for more texture options and the growing trend of personalized, at-home culinary experiences.

The rise in popularity of at-home culinary gadgets has been a notable trend over the past few years, especially as consumers continue to explore creative ways to enjoy their favorite treats without frequent trips to the ice cream parlor. With the global food tech market evolving rapidly, Ninja’s strategic move to incorporate both soft serve and scoopable ice cream into one device taps into a growing desire for convenience, versatility, and a touch of indulgence.

For those eager to get their hands on this innovative appliance, the Ninja Swirl is available now on Ninja’s official website. A broader rollout in brick-and-mortar stores is set for spring, with plans for worldwide distribution later in the year.