Netflix has been constantly trying to find new ways to keep and attract subscribers after losing hundreds of thousands of subscribers this year. A new ad-supported strategy unveiled in collaboration with Microsoft is one of the changes. While many of the specifics of this new plan are still unknown, it appears that the cost will be somewhere between $7 and $9.
Netflix is considering charging between $7 and $9 for its new ad-supported subscription, according to a recent Bloomberg report. The cheapest Netflix subscription available right now is $9.99 per month and only provides 480p content for one device.
The plan is designed for subscribers who find the prices of Netflix’s plans to be expensive and are prepared to watch some advertising in exchange for paying a cheaper monthly fee. Four minutes of commercials are estimated to be viewed by subscribers to the new ad-supported plan every hour, which is still less than on competing platforms or even normal TV.
The cheaper option does, of course, have certain drawbacks. Since the only point of this plan is to provide advertisements to subscribers, users won’t be able to download content to watch offline, and not all licensed content will be offered on this plan. However, users will have access to the whole library of Netflix’s original movies and shows.
Meanwhile, it’s not clear if Netflix will allow ad-supported plan customers to see videos at resolutions higher than 480p. The most pricey plan with 4K streaming currently costs $19.99 per month, while the option with HD streaming costs $15.49.
The fall in subscription numbers was attributed to consumers who disclosed their account credentials to family and friends, according to Netflix. More than 100 million people use Netflix, according to the company, without purchasing a membership. In Latin America, the company is testing a feature that charges subscribers who disclose their Netflix passwords to others.
When it comes to announcing a new ad-supported plan, Netflix is not alone. Disney+ stated earlier this month that it would raise the cost of its subscription in the US from $7.99 to $10.99 per month, a 37.5% increase. As long as they agree to see advertisements while watching movies and television shows, consumers will be able to continue paying $7.99 per month.
The new Disney+ subscription tiers will be available starting on December 8, claims Disney. Netflix hasn’t said when the ad-based tier would be made available to customers, although reports indicate that it will happen later this year.
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