Netflix is increasing the price of its service plans in the United Kingdom and Ireland, with the Standard package going by £1 ($1.31) to £10.99 ($14.46) in the United Kingdom and by €2 ($2.20) to €14.99 ($16.54) in Ireland.
In the UK, the Basic package increased by £1 ($1.31) to £6.99 ($9.19), while in Ireland, it increased by €1 ($1.10) to €8.99 ($9.92). This is the first rise to the basic package in the UK in ten years and the first increase in Ireland in eight years.
Meanwhile, the cost of its Premium service will increase by £2 ($2.63) in the United Kingdom and €2 ($2.20) in Ireland.
All new members will be charged the new amount right away while existing members will be notified 30 days before the change takes effect.
Netflix claimed the price increase will allow it to “continue investing in best-in-class UK productions and offer a wide variety of curated quality shows and films,” according to a statement.
With a content budget of $1 billion in 2020 and over 10,000 cast and crew positions, the UK is Netflix’s largest production hub outside of the US and Canada. Through its £1.2 million ($1.58 million) Grow Creative program, the streamer also pledges to invest in the UK crew and talent pipeline.
“The Crown,” “Bridgerton,” “Emily In Paris,” “The Hand Of God,” and “The Power Of The Dog” are just a few of the recent British and Irish shows available on the streamer.
Netflix stated that each price plan will continue to provide customers with unlimited access to the company’s full content catalog without any hidden fees or charges. “Play Something,” a tool that instantly plays a TV episode or movie a customer hasn’t seen, and “Fast Laughs,” a button that links users to the company’s short-form video feed, are just two of the new services the company has just launched.
“We have always been focused on providing our members both quality and clear value for their membership,” said a Netflix spokesperson in a statement. “Our updated prices reflect the investment we have made in our service and catalog and will allow us to continue making the series, documentaries and films our members love as well as investing in talent and the creative industry. We offer a range of plans so members can choose a price that works best for them.”