Netflix is now more expensive in the United States, as the streaming giant hiked its monthly subscription prices beginning today. The Standard plan is now $15.49 per month, up from $13.99 per month, and the Premium plan is now $19.99 per month, up from $17.99 per month, also, the Basic plan will increase to $9.99/month from $8.99/month, according to Netflix’s website.

Here’s Netflix’s new pricing in the US, whether you like it or not.

According to The Verge, which has all the price data, new users will pay the increased prices immediately, while existing members will see their monthly rates go up “gradually.”

Adjustments in Netflix’s prices are common, occurring every two years or so. “We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always we offer a range of plans so members can pick a price that works for their budget,” Reuters was informed by a spokesman.

Netflix has 214 million subscribers worldwide and is the most popular streaming service. It has 74 million members in North America, which is the only region in the globe that has seen price increases.