Instagram will now inform you whether you have been shadow-banned and why

1 min read
Instagram will now inform you whether you have been shadow-banned and why
(Image Credit: Instagram/Meta)

On Wednesday, Instagram announced new transparency features that will show you whether or not your post is being recommended to other users. Users with professional accounts can now see in the app’s Account Status section whether their photographs and video clips are suitable to be shared in Reels, Explore, and Feed Recommendations. If they aren’t, they can look at examples of content that has violated Instagram’s Recommendations Guidelines and decide whether or not to make changes.

According to a recently updated post on the Instagram site, also includes the opportunity to appeal a decision “so our review team can take another look as quickly as possible.”

“We know that, for many creators, having Instagram recommend your content is a great way to reach new fans and grow your audience,” the company said in the post. “That’s why it’s important to us that creators understand our guidelines and are able to know if something they’ve posted or have in their profile may be impacting their reach to non-followers.”

According to Engadget, Instagram is expanding the feature to notify creators if they are blocked on a more granular level, such as in the search bar or “suggested accounts.”

The term “shadow-ban” is avoided in both the blog post and a video tweet from Instagram CEO Adam Mosseri, but it appears that’s what the change is supposed to address. In contrast to a typical ban, when a person cannot publish on a site, a shadow-ban means their content is not visible to non-followers.

“Sometimes your account can end up in a state where it’s not eligible for your photos and videos to show up in what we call recommendations,” Mosseri tweeted.