Google Photos, one of the leading photo editing apps, has unveiled a new feature that is sure to appeal to photography enthusiasts. The feature, called the “Magic Eraser,” uses AI to remove unwanted content from images. Previously available only to owners of Google Pixel 6 and 7, Magic Eraser will now be accessible to all Google One subscribers on Android and iOS devices, as well as Pixel 5a and older Pixel smartphones without a Google One subscription. The feature will be integrated into the main Photos app on Android devices, making it a more convenient tool for Android users.
Along with Magic Eraser, Google One subscribers will also receive a handful of other editing tools, such as an HDR video effect, exclusive collage styles, and free shipping on photo prints from the online store in the U.S., Canada, U.K., and EU. Additionally, Google One subscribers will have access to Portrait Light, a premium Google Photos feature that softens the background and adjusts the light position and brightness on the subject’s faces.
Google One was initially launched as a way for users to purchase additional cloud storage for Google services like Photos, Docs, and Gmail. Over time, it has expanded to include various other features, such as a VPN, longer group video calls on Google Meet, 10% cashback on Google Store purchases, and extended trials. The addition of Magic Eraser and other new features to the Google One subscription service reinforces the company’s efforts to make the subscription more attractive to users and lock them into its app ecosystem.
While each new feature on its own may not be worth paying for, the combination of these features alongside other perks, backup, and sync options, and extra storage has made Google One a popular subscription service. In 2022, Google One was the No. 6 non-game app globally in terms of consumer spending and No. 8 in the U.S. The new features will begin rolling out today but may take a few weeks to reach all users globally.
The new Magic Eraser feature is an exciting addition to Google Photos’ editing tools and further enhances the Google One subscription service. Users can now easily remove unwanted content from their images and access a range of other editing tools and perks with a single subscription.