Elon Musk has done it again. The man behind Tesla and SpaceX is on a mission to completely revolutionize social media, starting with X (formerly known as Twitter). This time, it’s all about making communication on the platform smoother and more efficient. So, what’s the big news? Video and audio calls are coming to X, and they are about to change the way we connect with each other.

The excitement began with a tweet (now known as a post) on the X platform, where the official account announced, “Video & audio calls coming to X: Works on iOS, Android, Mac & PC, No phone number needed, X is the effective global address book. That set of factors is unique.” In simple terms, this means you can make video and audio calls on X without the need for phone numbers, and it works seamlessly across various devices.

To make these calls a breeze, X has given its Direct Message (DM) menu a facelift. You’ll find the video calling option neatly tucked away in the top right corner of the DM menu. If you’re familiar with Facebook Messenger or WhatsApp, you’ll feel right at home with this intuitive design.

So, why are these changes happening? According to CEO Linda Yaccarino, it’s all about enhancing communication on the platform. They want to give users more ways to connect with each other, making X a go-to place for all your social interactions.

X isn’t just making these changes for fun; it’s also a strategic move to compete with the likes of Meta. Meta’s platforms, including Messenger, WhatsApp, and Instagram, already offer seamless calling features. By adding this functionality, X aims to level the playing field and become a versatile social media powerhouse.

Elon Musk’s vision for X goes beyond just communication upgrades. He wants X to be a one-stop platform where you can subscribe to your favorite creators, watch extended videos, share long-form posts, make payments, and even store money. It’s like a digital Swiss Army knife for your online life.

Already, X has started sharing revenue with content creators, allowing them to earn from their posts. Plus, they’ve extended video length limits to a whopping two hours, giving creators more space to express themselves and engage with their audience.

Elon Musk isn’t stopping there. He’s also introduced “X Hirings,” a professional networking feature that’s a bit like LinkedIn. This feature simplifies the job-seeking process by providing a verified space for job seekers and employers.

X Hirings is only available to verified organizations, ensuring that job seekers have a safe place to find employment. These organizations go through a vetting process by Twitter to ensure the legitimacy of job listings and employers.

Job listings on X Hirings will appear on the organization’s profile, making them easy to find through keywords, location, and other filters. Job seekers can apply directly through the platform, making the process smooth and efficient.

While X Hirings is currently in beta and limited to verified organizations in the United States, Musk has plans to roll it out to more countries in the future. If you’re part of a verified organization and want early access, check out verified.twitter.com/en/hiring.