Twitter, now known as X, has officially rolled out its ads revenue sharing program for content creators

Jul 28, 2023, 6:52 PM UTC
2 mins read
Twitter, now known as X, has officially rolled out its ads revenue sharing program for content creators
(Image credit: Twitter)

Twitter, now being rebranded as X under the helm of tech mogul Elon Musk, has officially unveiled its long-awaited ads revenue sharing program for creators. This program aims to provide content creators with an opportunity to monetize their presence on the platform, turning their influence into tangible earnings. Earlier this month, the company initiated payouts to a select group of creators, but now, users worldwide who meet specific eligibility criteria can apply for this program directly from the monetization tab in their settings.

Eligibility for the program is contingent on meeting certain requirements. Creators must either be subscribed to X Blue (previously Twitter Blue), which appears to be the new name for Twitter Blue, or hold the status of a Verified Organization. Additionally, they need to have accumulated a substantial reach, with “at least 15 million impressions on their cumulative posts within the last 3 months.” Moreover, a minimum of 500 followers is necessary to qualify, as stated in a comprehensive support document outlining the program guidelines.

In an effort to simplify the process, X has made it clear that all eligible X Blue subscribers and Verified Organizations will automatically be entitled to revenue sharing, as long as they meet the necessary criteria and choose to opt in. This move aims to encourage more creators to participate in the program, ensuring that those who contribute positively to the platform’s ecosystem can benefit from their efforts.

Regarding the payout system, Twitter has set a threshold of $50. Creators will receive payouts once X determines that they have generated more than this amount through their content and engagements. However, the exact methodology behind the determination of payout values remains undisclosed in the support document.

The inception of this revenue sharing program has been a long time in the making. Elon Musk first announced its imminent launch in February, signaling Twitter’s commitment to empower content creators and offer them a more financially rewarding experience on the platform. While it took a few months for the initial payouts to be disbursed, some fortunate creators have already reported earning thousands of dollars.

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