Elon Musk admits to paying for celebrities’ Blue checkmarks on Twitter

Apr 22, 2023, 7:15 AM UTC
2 mins read
Elon Musk admits to paying for celebrities' Blue checkmarks on Twitter
(Image Credit: Getty Images)

In the world of social media, the coveted blue checkmark next to a username signifies verification and authenticity. However, in recent times, the blue checkmark has been at the center of controversy, with Twitter CEO Elon Musk announcing that the company would remove legacy blue checkmarks for users who didn’t subscribe to the Twitter Blue subscription tier.

After much delay, the paid-for checkmarks finally arrived, but the legacy checkmarks remained. Now, Twitter has killed off the blue checkmarks for non-paying users, with the exception of some celebrities who still have the checkmark despite not paying for them.

It has now been revealed that Elon Musk is paying for these checkmarks out of his own pocket. In a tweet, Musk confirmed that he’s personally paying for the blue ticks of William Shatner, LeBron James, and Stephen King, all of whom had stated that they would not pay for the checkmarks.

The reason for Musk’s decision to pay for the checkmarks remains unclear, and he did not elaborate further on the matter. It’s also uncertain whether he plans to pay for more blue checkmarks in the future.

For most users who don’t subscribe to Twitter Blue, the blue checkmark has disappeared, leaving many hoping for a benefactor to step in and pay the $8 monthly subscription fee.

While the situation may seem like a trivial matter, it highlights the power and influence of social media and the importance that users place on verification and authenticity. It also sheds light on the blurred lines between personal and corporate interests in the tech industry, as Musk’s decision to pay for the blue checkmarks could be seen as a personal favor to the celebrities or a strategic move to boost their online presence.

Regardless of the motivations behind the decision, it has sparked discussion and debate among Twitter users and is a reminder of the impact that tech leaders can have on the social media landscape. As social media continues to evolve and play an increasingly significant role in our lives, it’s essential that we remain mindful of the potential consequences and implications of these changes.

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