It’s a warm summer evening, you’re chilling at the beach with your crew, and the vibes are immaculate. The sun’s dipping low, the waves are crashing, and your playlist is absolutely slapping through a trusty Bluetooth speaker. If that speaker happens to be a Beats Pill, you’re already winning. And now, just in time for those summer adventures, Beats is dropping two fresh colorways for its iconic Pill speaker: Navy Blue and Blush Pink. These new hues are hitting shelves today, and they’re ready to add a little extra flair to your music-on-the-go game.

The Beats Pill, already a fan favorite, is getting a stylish glow-up with Navy Blue (exclusive to Walmart, arriving soon) and Blush Pink (exclusive to Target). These join the existing lineup of Matte Black, Champagne Gold, and Statement Red, giving you five shades to match your mood or aesthetic. Priced at $149.99, the Pill remains an accessible, high-quality option for anyone who wants big sound in a compact package. Whether you’re drawn to the sleek sophistication of Navy Blue or the soft, playful energy of Blush Pink, these new colors are all about making a statement without saying a word.

Beats has always been about blending style with substance, and these new colors are no exception. The Navy Blue is deep and versatile, perfect for those who want something understated yet bold. Blush Pink, on the other hand, is giving Barbiecore energy—ideal for anyone who loves a pop of personality. Both colors retain the Pill’s signature pill-shaped design, which is as functional as it is iconic. It’s lightweight, easy to toss in a bag, and built to keep the party going wherever you are.

If you’re new to the Beats Pill saga, here’s the quick rundown. The Pill was a massive hit when it first launched over a decade ago, beloved for its portability and punchy sound. But as the years went by, Beats shifted focus to headphones and earbuds, and the Pill was quietly discontinued in 2022. Fans were bummed, to say the least. Fast forward to 2024, and Beats brought the Pill back with a vengeance, giving it a modern overhaul that made it better than ever.

The revived Beats Pill is a love letter to its roots, but with all the bells and whistles you’d expect from a 2025 speaker. It’s got USB-C charging (finally!), one-touch pairing for both iOS and Android devices, and Find My support so you’ll never lose track of it (because let’s be real, we’ve all misplaced a speaker at a picnic). It’s also IP67 water- and dust-resistant, meaning it can handle a splash at the pool or a dusty hike without skipping a beat. Oh, and did I mention the battery life? Up to 24 hours on a single charge, so you can keep the tunes flowing from sunrise to sunset.

But the real star of the show is the sound. Beats has always had a knack for delivering bass-heavy audio that gets the party started, and the new Pill doesn’t disappoint. It’s got improved sound quality over its predecessors, with clearer highs and a more balanced profile that works for everything from hip-hop to classical. Whether you’re blasting Kendrick Lamar or vibing to Fleetwood Mac, the Pill delivers.

So, what makes the Beats Pill stand out in a crowded market of Bluetooth speakers? For starters, it’s the little things that add up. The one-touch pairing is a godsend for Apple users—just tap your iPhone to the speaker, and you’re connected. Android folks get the same seamless experience with Google Fast Pair. The “Hey Siri” integration is another nice touch, letting you control your music or check the weather hands-free. And if you’re the type who’s always misplacing gadgets, the Find My feature (compatible with both Apple’s Find My network and Google’s Find My Device) has your back.

Then there’s the versatility. At just over 8 inches long and weighing about 1.5 pounds, the Pill is the Goldilocks of portable speakers—not too big, not too small, just right. It’s got a built-in handle for easy carrying, and its IP67 rating means it’s tough enough to handle life’s messier moments. Spill a drink on it? No problem. Drop it in the sand? Brush it off. This thing is built to keep up with you.

The Pill also doubles as a speakerphone, with a high-quality microphone that makes calls crystal clear. And if you’re feeling extra, you can pair two Pill together for stereo sound or use the Amplify Mode to link multiple speakers for a bigger, room-filling experience. It’s the kind of flexibility that makes the Pill just as great for a solo Netflix binge as it is for a backyard barbecue.

Beats, now under Apple’s umbrella, has leaned hard into integration with the Apple ecosystem, and the Pill is no exception. If you’re already rocking AirPods or an Apple Watch, the Pill slots right into your tech life. But don’t sleep on its cross-platform compatibility—Beats made sure Android users aren’t left out, with features like Google Fast Pair and support for Qualcomm’s aptX codec for better audio quality on compatible devices.

The Pill’s $149.99 price point puts it in direct competition with heavyweights like the JBL Charge 5 and the Bose SoundLink Flex, but it holds its own. It’s not the absolute loudest speaker in its class (the JBL might edge it out there), but it’s got a warmth and clarity that’s hard to beat. Plus, the Beats brand carries a certain cachet—there’s a reason you see those lowercase “b” logos everywhere from music videos to gym selfies.

Where to snag the new colors

The Navy Blue Beats Pill is exclusive to Walmart, while the Blush Pink version is only available at Target. Both are available starting today, April 28, 2025, and they’re priced at the standard $149.99. If you’re not near a Walmart or Target, you can still grab the other colors (Matte Black, Champagne Gold, and Statement Red) from the Apple Store or other major retailers like Amazon and Best Buy. Pro tip: keep an eye out for summer sales, as Bluetooth speakers often get discounted around Memorial Day or July 4th.

The Beats Pill has always been about more than just sound—it’s about vibe, style, and that feeling you get when the perfect song hits at the perfect moment. With the new Navy Blue and Blush Pink colorways, Beats is keeping the Pill fresh and relevant for a new generation of listeners. It’s not trying to reinvent the wheel, but it doesn’t need to. The Pill is a classic for a reason: it’s fun, it’s functional, and it sounds damn good.

So, whether you’re planning a road trip, a beach day, or just a lazy afternoon in your backyard, the Beats Pill is ready to be your soundtrack. Pick your color, crank the volume, and let the good times roll.