When Apple unveiled its Vision Pro headset last year at WWDC, the company boasted that over 1 million apps would be available for the device at launch. However, a surprising number of those apps will simply be unmodified iPhone and iPad apps, according to a recent eport.
Apps like Podcasts, News, Calendar, and Reminders will make their way from the small screen to the big screen without any major tweaks, per Mark Gurman’s Power On newsletter for Bloomberg. On the surface, this seems like an odd choice for Apple’s brand-new platform aiming to revolutionize mixed reality. Wouldn’t Apple want to showcase the Vision Pro’s capabilities with custom-built apps?
The decision comes down to practicality. Many basic apps may not need flashy 3D effects or complex controls. Tapping through your calendar or grocery list on the Vision Pro could work just fine. But for some users eager to maximize the headset’s productivity potential, it could prove frustrating if apps aren’t optimized for their gaze-based interface. Using the Calendar app may not be very intuitive if it’s still designed for touch.
Beyond Apple’s own offerings, developer enthusiasm for the Vision Pro appears muted. Gurman cites the company’s 30% cut of Vision Pro app revenue as one turnoff, especially with Apple expected to only sell around 80,000 units at launch. For indie developers unsure if they can even get their hands on the headset, investing significant resources into a Vision Pro app may not make financial sense yet. Even big players like YouTube and Netflix aren’t planning on native apps, though their websites will run on the device through Safari browser.
It’s not necessarily the end of the world – after all, Apple Watch and Apple TV maintain devoted user bases without a thriving app ecosystem. However, it does raise some questions about whether developers view the Vision Pro as distinct enough from existing platforms. If Apple wants its new headset to stand out for more than just slick hardware, it may need to convince developers that the Vision Pro offers fresh opportunities beyond what iPad and iPhone apps can provide in their current state. Apps or not, the ultimate success of the platform rests on whether Apple can compel people to strap a computer to their face.
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