Apple TV Plus released the official trailer for “They Call Me Magic,” a new four-part documentary series that takes a comprehensive look at Earvin “Magic” Johnson‘s life and career. The trailer was released shortly after the docuseries debuted at the 2022 SXSW Film Festival in Austin, Texas, ahead of its global launch on Apple TV+ on Friday, April 22.
The docuseries is produced for Apple by XTR and New Slate Ventures, and produced in partnership with H.Wood Media and Delirio Films, and directed by Rick Famuyiwa (“Dope”) with editor Dirk Westervelt (“Ford v Ferrari”) and cinematographer Rachel Morrison (“Black Panther”).
“They Call Me Magic“ is a remarkable journey of Johnson’s extraordinary real-life story, which has left an indelible stamp on history — both on and off the court — and continues to have an impact on our culture today.
Cookie Johnson, EJ Johnson, Larry Bird, LL Cool J, Snoop Dogg, Samuel L. Jackson, Michael Jordan, Shaquille O’Neil, former President Barack Obama, Fred Stabley Jr., Dwayne Wade, Jerry West, Michael Wilbon, and others appear in the series, which features intimate, never-before-seen interviews with Magic and his family.
Magic’s incredible journey from being the face of the Los Angeles Lakers and cementing himself as an all-time NBA star to altering the discussion around HIV and converting into a successful entrepreneur and community activist is explored in this docuseries with unprecedented access. “They Call Me Magic” chronicles the cinematic life of one of our generation’s biggest celebrities, from his humble beginnings in Lansing, Michigan, to his current status as a global force.