Apple’s MacBook Neo is no longer famous for its $599 price tag because Apple officially raised the price by $100 on June 25, 2026, making it start at $699 in the United States. This sudden price hike marks the end of what was arguably the most buzzed-about feature of Apple’s newest budget laptop since its March 2026 launch.

When Apple announced the MacBook Neo on March 4, 2026, and released it on March 11, the $599 starting price was a genuine shock to the tech industry. For context, this represented a 40% price reduction from Apple’s previously cheapest laptop and broke through a psychological price barrier that many thought Apple wouldn’t cross. Students and educators could even grab it for $499 through Apple’s education store, making it the most affordable MacBook ever available.

For about three months, the MacBook Neo became famous specifically for being the laptop that finally made Mac ownership accessible to budget-conscious buyers. Tech reviewers hammered the same point in every review: you could get a full macOS experience, an Apple Silicon chip, and that iconic MacBook build quality for less than $600. Was it going to be Apple’s most successful product? Analysts suggested Apple was willing to sacrifice margins to aggressively grow its Mac user base, with some thinking the company could double its user base because of this pricing strategy.

Why the price suddenly jumped

The memory chip shortage hit the MacBook Neo harder than almost any other Apple product. The ongoing shortage led to skyrocketing prices for the RAM and SSD storage used in products like the MacBook Neo. Here’s what really drove the supply-demand imbalance: companies like OpenAI and Meta have been purchasing massive amounts of memory chips for their AI servers, which created a situation where there simply weren’t enough chips available for consumer products.

The numbers tell the story of how bad this got. Apple reportedly agreed to a 100% price hike on Samsung’s memory chips for the first half of 2026. The company even agreed to pay twice as much for Kioxia’s NAND flash for the first quarter of 2026, with pricing set to be adjusted in the future. Despite these insane costs, Apple somehow managed to deliver the $599 MacBook Neo to the market when it launched in March. They clearly couldn’t maintain that pricing when component costs doubled.

The new price breakdown

The $100 increase applies across all configurations of the MacBook Neo. Here’s what the pricing looks like now:

The higher-end configuration with 512GB of storage and a Touch ID button also received a $100 price increase and now starts at $799, up from $699. Even Apple’s education store pricing went up, with the MacBook Neo now starting at $599 for college students in the U.S., up from $499.

Canada saw similar increases, with the MacBook Neo now starting at $949 with 256GB of storage, up from $799 when it launched.

What makes the MacBook Neo still worth it

Despite the price increase, the MacBook Neo remains Apple’s most affordable MacBook available right now. The laptop is powered by an iPhone-class A18 Pro chip and 8GB of RAM, which is actually impressive for a budget device. The A18 Pro chip features a 6-core CPU with 2 performance cores and 4 efficiency cores, plus a 5-core GPU with hardware-accelerated ray tracing.

The 13-inch Liquid Retina display has a resolution of 2408 × 1506 and a pixel density of 218 ppi, which is solid for everyday use. As a fanless design, the Neo stays whisper-quiet, and battery life is excellent—around 13.5 hours in real tests. That’s up to 11 hours of wireless web browsing according to Apple’s official testing.

Touch ID on higher-storage models makes logging in and paying with Apple Pay effortless. The laptop comes in four colors—blush, indigo, silver, and citrus—adding some personality to what could otherwise be a boring budget device.

The price increases are broad-reaching and pretty dramatic across Apple’s entire laptop range. The MacBook Neo went up $100, the MacBook Air went up $200, and the MacBook Pro went up $300. iPhones have escaped the increases, but the MacBook lineup is definitely taking the hit.

The bigger story here

What’s really interesting is that the MacBook Neo was never supposed to be a premium product. Apple introduced it as part of its March 2026 product launches, specifically to target the entry-level market. It’s the first Mac to use an A-series chip found in the iPhone and iPad rather than the M-series chips found in other Apple silicon Macs. This positioning as the entry-level MacBook, situated below the MacBook Air and MacBook Pro, means the price increase might push some buyers toward Chromebooks or Windows notebooks instead.

At $599 (just $499 with education discount), the MacBook Neo was being promoted as Apple’s best budget laptop, and it beat many Chromebooks or Windows notebooks at this price. At $699, that competitive advantage gets a little thinner. The base model only comes with 8GB of unified memory and either 256 or 512GB of storage, which is a major compromise. But even with those limitations, the $599 price made those compromises acceptable to budget buyers.

What this means for budget Mac buyers

The end of the $599 MacBook Neo era signals a shift in what’s affordable in the Mac ecosystem. For three months, the MacBook Neo proved that Apple could make a Mac accessible to people who previously could only afford Chromebooks. Now that the price has jumped to $699, we’re back in a territory where the gap between budget Windows laptops and budget Macs feels much wider again.

The MacBook Neo remains the least expensive laptop that Apple has ever sold, even at $699. But the psychological impact of that $599 number is gone, and that’s what really matters.

The memory chip shortage is the villain here, and it’s not going away anytime soon. With AI companies continuing to hoard memory chips for their servers, the supply-demand imbalance will likely persist, keeping component prices high. That means the $699 MacBook Neo might not be the final price either.

For now, if you want the MacBook Neo at (or close to) its original launch price, Amazon’s Prime Day deal is your last chance. But don’t wait too long—those deals disappear fast, and once they’re gone, the $599 MacBook Neo becomes a piece of tech history, remembered for exactly how long that price tag lasted: three months.