By using this site, you agree to the Privacy Policy and Terms of Use.
Accept

GadgetBond

  • Latest
  • How-to
  • Tech
    • AI
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • Samsung
    • Security
    • Xbox
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren W1
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Apple TV
    • Disney
    • Gaming
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Star Wars
    • Streaming
Add GadgetBond as a preferred source to see more of our stories on Google.
Font ResizerAa
GadgetBondGadgetBond
  • Latest
  • Tech
  • AI
  • Deals
  • How-to
  • Apps
  • Mobile
  • Gaming
  • Streaming
  • Transportation
Search
  • Latest
  • Deals
  • How-to
  • Tech
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • Samsung
    • Security
    • Xbox
  • AI
    • Anthropic
    • ChatGPT
    • ChatGPT Atlas
    • Gemini AI (formerly Bard)
    • Google DeepMind
    • Grok AI
    • Meta AI
    • Microsoft Copilot
    • OpenAI
    • Perplexity
    • xAI
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren W1
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Apple TV
    • Disney
    • Gaming
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Star Wars
    • Streaming
Follow US
AppleComputingiPadMacTech

Apple exec explains why iPad and Mac aren’t rivals

Apple doesn't see the iPad Pro and Mac as rivals, but as complementary devices designed for different needs, according to a top marketing executive.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
I’m a tech enthusiast who loves exploring gadgets, trends, and innovations. With certifications in CISCO Routing & Switching and Windows Server Administration, I bring a sharp...
Follow:
- Editor-in-Chief
May 14, 2024, 5:23 AM EDT
Share
We may get a commission from retail offers. Learn more
Apple Senior Director of Mac Hardware Product Marketing, Tom Boger, speaks during an Apple special event at the Howard Gilman Opera House at the Brooklyn Academy of Music before the start of an Apple event in New York, New York, USA, 30 October 2018. The event follows soon after a major Apple iPhone product launch in September 2018.
Image: Apple
SHARE

In a recent exclusive interview with Apple‘s vice president of iPad and Mac marketing, Tom Boger, The Wall Street Journal‘s Joanna Stern delved into the dynamics between Apple’s popular devices, particularly exploring how the iPad Pro compares to the MacBook. Boger’s insights shed light on Apple’s strategic vision, emphasizing the idea that iPads and Macs are not competitors but rather complementary tools in the tech arsenal.

Boger made it clear from the outset: “We don’t see them as competing devices. We see them as complementary devices.” This philosophy underscores Apple’s approach to the iPad as a touch-centric platform and the Mac as a system built for traditional mouse-and-keyboard interaction—a viewpoint Apple has consistently championed.

Exploring the potential convergence of these platforms, Stern probed Boger about the feasibility of running Mac applications on the iPad or integrating touch screens into Macs. Boger’s response emphasized the distinct roles of macOS and iPadOS, suggesting that each platform serves distinct computing paradigms.

According to Boger, a substantial number of Apple users adopt both devices, leveraging the iPad to extend their Mac workflows seamlessly using Continuity features. This approach underscores Apple’s vision of a unified ecosystem where devices harmoniously enhance productivity and creativity.

When asked about the possibility of a touch-capable Mac, Boger kept the door open: “Oh, I can’t say we never change our mind,” he hinted, leaving room for future innovation.

Stern’s firsthand experience during her review reinforced the unique strengths of each device. The iPad Pro excelled in portability, touch interaction, and cutting-edge 5G connectivity—features absent in the Mac lineup. Conversely, the MacBook outshone in diverse port options, software capabilities for multitasking, extended battery life, and robust multi-display support.

Stern’s trial of switching from a MacBook to an iPad underscores the evolving role of these devices. While the iPad excels in mobility and innovation, the Mac remains a powerhouse for productivity and versatility. Apple’s approach suggests not a battle for dominance but a strategic collaboration to cater to diverse user needs across different computing scenarios.


Discover more from GadgetBond

Subscribe to get the latest posts sent to your email.

Topic:iPad ProMacBookMacBook AirTablet
Most Popular

Anthropic’s revamped Claude Code desktop app is all about parallel coding workflows

Claude Opus 4.7 is Anthropic’s new powerhouse for serious software work

OpenAI loses three top executives in a single day

Gemini CLI just got subagents and your workflows will never be the same

Google AI Studio now lets you top up Gemini API credits in advance

Also Read
Adobe Firefly AI Assistant

Adobe launches Firefly AI Assistant to handle multi-step creative tasks for you

DJI Osmo Pocket 4 gimbal

DJI Osmo Pocket 4: 1-inch sensor, 4K/240fps, smart tracking

Garmin D2 Mach 2 Pro aviator smartwatch

Garmin launches D2 Mach 2 Pro aviator watch with built-in inReach

Samsung Micro RGB TV R95H

Samsung’s Micro RGB TVs roll out in the US with sizes from 55 to 115 inches

Samsung 46‑foot Onyx cinema LED display

Samsung unveils 14-meter Onyx cinema LED for premium large theaters

Samsung Galaxy Tab A11+ Kids Edition

Galaxy Tab A11+ Kids Edition gives kids their own tablet and parents real control

Adobe illustration

Adobe vs everyone: inside the new creative software war

A person wearing Meta Quest 3 mixed reality headset

Quest 3 and 3S get surprise price hike in the middle of a RAM crunch

Company Info
  • Homepage
  • Support my work
  • Latest stories
  • Company updates
  • GDB Recommends
  • Daily newsletters
  • About us
  • Contact us
  • Write for us
  • Editorial guidelines
Legal
  • Privacy Policy
  • Cookies Policy
  • Terms & Conditions
  • DMCA
  • Disclaimer
  • Accessibility Policy
  • Security Policy
  • Do Not Sell or Share My Personal Information
Socials
Follow US

Disclosure: We love the products we feature and hope you’ll love them too. If you purchase through a link on our site, we may receive compensation at no additional cost to you. Read our ethics statement. Please note that pricing and availability are subject to change.

Copyright © 2026 GadgetBond. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | Do Not Sell/Share My Personal Information.