GadgetBond

  • Latest
  • How-to
  • Tech
    • AI
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • Samsung
    • Security
    • Xbox
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren W1
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Apple TV
    • Disney
    • Gaming
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Star Wars
    • Streaming
Add GadgetBond as a preferred source to see more of our stories on Google.
Font ResizerAa
GadgetBondGadgetBond
  • Latest
  • Tech
  • AI
  • Deals
  • How-to
  • Apps
  • Mobile
  • Gaming
  • Streaming
  • Transportation
Search
  • Latest
  • Deals
  • How-to
  • Tech
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • Samsung
    • Security
    • Xbox
  • AI
    • Anthropic
    • ChatGPT
    • ChatGPT Atlas
    • Gemini AI (formerly Bard)
    • Google DeepMind
    • Grok AI
    • Meta AI
    • Microsoft Copilot
    • OpenAI
    • Perplexity
    • xAI
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren W1
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Apple TV
    • Disney
    • Gaming
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Star Wars
    • Streaming
Follow US
AppleComputingiPadMacTech

Apple exec explains why iPad and Mac aren’t rivals

Apple doesn't see the iPad Pro and Mac as rivals, but as complementary devices designed for different needs, according to a top marketing executive.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
I’m a tech enthusiast who loves exploring gadgets, trends, and innovations. With certifications in CISCO Routing & Switching and Windows Server Administration, I bring a sharp...
Follow:
- Editor-in-Chief
May 14, 2024, 5:23 AM EDT
Share
We may get a commission from retail offers. Learn more
Apple Senior Director of Mac Hardware Product Marketing, Tom Boger, speaks during an Apple special event at the Howard Gilman Opera House at the Brooklyn Academy of Music before the start of an Apple event in New York, New York, USA, 30 October 2018. The event follows soon after a major Apple iPhone product launch in September 2018.
Image: Apple
SHARE

In a recent exclusive interview with Apple‘s vice president of iPad and Mac marketing, Tom Boger, The Wall Street Journal‘s Joanna Stern delved into the dynamics between Apple’s popular devices, particularly exploring how the iPad Pro compares to the MacBook. Boger’s insights shed light on Apple’s strategic vision, emphasizing the idea that iPads and Macs are not competitors but rather complementary tools in the tech arsenal.

Boger made it clear from the outset: “We don’t see them as competing devices. We see them as complementary devices.” This philosophy underscores Apple’s approach to the iPad as a touch-centric platform and the Mac as a system built for traditional mouse-and-keyboard interaction—a viewpoint Apple has consistently championed.

Exploring the potential convergence of these platforms, Stern probed Boger about the feasibility of running Mac applications on the iPad or integrating touch screens into Macs. Boger’s response emphasized the distinct roles of macOS and iPadOS, suggesting that each platform serves distinct computing paradigms.

According to Boger, a substantial number of Apple users adopt both devices, leveraging the iPad to extend their Mac workflows seamlessly using Continuity features. This approach underscores Apple’s vision of a unified ecosystem where devices harmoniously enhance productivity and creativity.

When asked about the possibility of a touch-capable Mac, Boger kept the door open: “Oh, I can’t say we never change our mind,” he hinted, leaving room for future innovation.

Stern’s firsthand experience during her review reinforced the unique strengths of each device. The iPad Pro excelled in portability, touch interaction, and cutting-edge 5G connectivity—features absent in the Mac lineup. Conversely, the MacBook outshone in diverse port options, software capabilities for multitasking, extended battery life, and robust multi-display support.

Stern’s trial of switching from a MacBook to an iPad underscores the evolving role of these devices. While the iPad excels in mobility and innovation, the Mac remains a powerhouse for productivity and versatility. Apple’s approach suggests not a battle for dominance but a strategic collaboration to cater to diverse user needs across different computing scenarios.


Discover more from GadgetBond

Subscribe to get the latest posts sent to your email.

Topic:iPad ProMacBookMacBook AirTablet
Most Popular

Xbox initiates massive restructuring: 1,600 roles cut

New reports suggest a substantial battery increase for iPhone 18 Pro Max

A redesigned entry-level MacBook Pro is finally on the horizon

Where to stream Project Hail Mary worldwide

Why social media can be mentally exhausting

Also Read
Abstract blue gradient background featuring a centered rounded-square icon with a minimalist blue audio waveform symbol, representing a real-time voice or audio AI interface.

Faster, smarter, still mini: the new GPT-Realtime-2.1

Promotional image showing ChatGPT integrated with Microsoft PowerPoint. A PowerPoint presentation is open with multiple slides visible in the left sidebar, while a ChatGPT panel on the right updates the presentation using uploaded files, including refreshing the executive summary, adding a new chart slide, and generating speaker notes. The headline at the top reads, “Create and edit presentations in PowerPoint,” against a blue gradient background with the OpenAI logo in the bottom-right corner.

OpenAI rolls out ChatGPT for PowerPoint worldwide

“Guilty Creatures” book cover artwork and Julia Garner’s headshot

Apple TV announces ‘Guilty Creatures’ adaptation with all-star creative team

The Apple logo, a white silhouette of an apple with a bite taken out of it, is displayed with a rainbow colored gradient. The stem and leaf of the apple are green. The background is black.

The first iPhone Ultra could be a rare find

A colorful 3D rendering of the Microsoft logo. The logo consists of four squares with rounded corners arranged in a square formation. The top-left square is colored red, the top-right square is colored green, the bottom-left square is colored blue, and the bottom-right square is colored yellow. A colorful rainbow wraps around the four squares.

Microsoft announces 4,800 layoffs in strategic shift

Google Play Indie Games Fund 2026 Africa Metadata Card

Google Play extends its reach to African indie creators

The Figma logo and wordmark on a vibrant blue background. The logo features a black rounded square containing colorful overlapping circles - red/orange at the top, purple on the left, cyan/blue on the right, and green at the bottom. Next to the logo is the word "Figma" in large, clean white sans-serif typography. This is the official branding for Figma, the popular collaborative design and prototyping tool.

Figma officially earns ISO 42001 certification for AI governance

Apple iPhone 17 Pro

The iPhone 18 Pro Max is finally getting a massive battery

Company Info
  • Homepage
  • Support my work
  • Latest stories
  • Company updates
  • GDB Recommends
  • Daily newsletters
  • About us
  • Contact us
  • Write for us
  • Editorial guidelines
Legal
  • Privacy Policy
  • Cookies Policy
  • Terms & Conditions
  • DMCA
  • Disclaimer
  • Accessibility Policy
  • Security Policy
  • Do Not Sell or Share My Personal Information
Socials
Follow US

Disclosure: We love the products we feature and hope you’ll love them too. If you purchase through a link on our site, we may receive compensation at no additional cost to you. Read our ethics statement. Please note that pricing and availability are subject to change.

Copyright © 2026 GadgetBond. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | Do Not Sell/Share My Personal Information.