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AppleComputingiPadMacTech

Apple exec explains why iPad and Mac aren’t rivals

Apple doesn't see the iPad Pro and Mac as rivals, but as complementary devices designed for different needs, according to a top marketing executive.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
I’m a tech enthusiast who loves exploring gadgets, trends, and innovations. With certifications in CISCO Routing & Switching and Windows Server Administration, I bring a sharp...
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May 14, 2024, 5:23 AM EDT
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Apple Senior Director of Mac Hardware Product Marketing, Tom Boger, speaks during an Apple special event at the Howard Gilman Opera House at the Brooklyn Academy of Music before the start of an Apple event in New York, New York, USA, 30 October 2018. The event follows soon after a major Apple iPhone product launch in September 2018.
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In a recent exclusive interview with Apple‘s vice president of iPad and Mac marketing, Tom Boger, The Wall Street Journal‘s Joanna Stern delved into the dynamics between Apple’s popular devices, particularly exploring how the iPad Pro compares to the MacBook. Boger’s insights shed light on Apple’s strategic vision, emphasizing the idea that iPads and Macs are not competitors but rather complementary tools in the tech arsenal.

Boger made it clear from the outset: “We don’t see them as competing devices. We see them as complementary devices.” This philosophy underscores Apple’s approach to the iPad as a touch-centric platform and the Mac as a system built for traditional mouse-and-keyboard interaction—a viewpoint Apple has consistently championed.

Exploring the potential convergence of these platforms, Stern probed Boger about the feasibility of running Mac applications on the iPad or integrating touch screens into Macs. Boger’s response emphasized the distinct roles of macOS and iPadOS, suggesting that each platform serves distinct computing paradigms.

According to Boger, a substantial number of Apple users adopt both devices, leveraging the iPad to extend their Mac workflows seamlessly using Continuity features. This approach underscores Apple’s vision of a unified ecosystem where devices harmoniously enhance productivity and creativity.

When asked about the possibility of a touch-capable Mac, Boger kept the door open: “Oh, I can’t say we never change our mind,” he hinted, leaving room for future innovation.

Stern’s firsthand experience during her review reinforced the unique strengths of each device. The iPad Pro excelled in portability, touch interaction, and cutting-edge 5G connectivity—features absent in the Mac lineup. Conversely, the MacBook outshone in diverse port options, software capabilities for multitasking, extended battery life, and robust multi-display support.

Stern’s trial of switching from a MacBook to an iPad underscores the evolving role of these devices. While the iPad excels in mobility and innovation, the Mac remains a powerhouse for productivity and versatility. Apple’s approach suggests not a battle for dominance but a strategic collaboration to cater to diverse user needs across different computing scenarios.


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