Apple‘s Senior VP of Worldwide Marketing, Greg Joswiak, today hinted at a major announcement for next week, likely focusing on new Macs. In X post (formerly Twitter), Joswiak encouraged followers to “Mac your calendars,” signaling upcoming product reveals. This announcement suggests that Apple will unveil new hardware via a series of press releases instead of a formal October event, a method the company has employed in the past for staggered product rollouts.

The most anticipated news revolves around the introduction of the M4 chip, which is expected to power the next generation of Macs. Rumors indicate that Apple will refresh the iMac, Mac mini, and entry-level MacBook Pro with an M4 chip. Higher-tier MacBook Pro models are likely to feature M4 Pro and M4 Max variants. These chips are expected to offer substantial performance boosts, following the success of the M3 series earlier this year. The M4 chips have already made an appearance in the latest iPad Pro, hinting at their capabilities.

A notable shift could be on the horizon for the Mac mini, which is rumored to become more compact—possibly closer in size to an Apple TV but slightly thicker. Additionally, reports suggest that base models across the board might start with 16GB of RAM, doubling the current 8GB standard. This change would particularly benefit memory-intensive tasks and Apple’s new AI features.

Alongside hardware updates, Apple is set to roll out major software updates, including iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, further enriching the Apple ecosystem. While exact dates are unclear, next week is shaping up to be a packed lineup of announcements and updates for Apple enthusiasts.

As the week unfolds, we’ll be keeping a close eye on Apple’s announcements and providing detailed coverage of the new Macs. Stay tuned for our comprehensive roundup of the event.