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AppleComputingMacTech

Apple preps M4 Mac refresh focused on AI capabilities

The next generation of Apple's in-house Mac chips is coming, and they promise to be AI beasts.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
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Apr 12, 2024, 8:53 AM EDT
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2023 Apple MacBook Pro 16-inch with M3 Max chip
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The winds of change are blowing through Cupertino as Apple readies its biggest Mac upgrade in years, one that could redefine the capabilities of its legendary computing lineup. According to a report from Bloomberg‘s ever-reliable Mark Gurman, the company is nearing production on a new lineup of M4 processors, chips that promise to elevate the Mac’s artificial intelligence prowess to unprecedented heights.

Even as the dust has barely settled on last November’s debut of the M3-powered MacBook Pro, Apple is already preparing to usher in the next generation of its in-house silicon. Sources intimate that the Cupertino colossus is on the cusp of production for its M4 chips, a processor family that will reportedly emphasize AI processing capabilities like never before.

This strategic shift comes as no surprise, given the influx of AI-focused PCs from rivals and a recent slump in Mac sales. By doubling down on artificial intelligence, Apple appears poised to fortify its computing dominance while future-proofing its Macs for an era where AI is swiftly becoming the driving force behind technological innovation.

While details remain scarce, Bloomberg‘s report suggests that the M4 lineup will comprise at least three distinct tiers. At the entry-level, we have the chip codenamed “Donan,” expected to grace the upcoming MacBook Pro, MacBook Air, and lower-end Mac mini models. The mid-tier “Brava” variant, on the other hand, is rumored to power the higher-specced MacBook Pros, Mac Minis, and the Mac Studio. Crowning this AI-centric hierarchy is the formidable “Hidra” chip, a silicon behemoth that will likely find its home within the hallowed halls of the Mac Pro.

While details on the M4’s specific AI capabilities remain shrouded in mystery, Apple’s annual Worldwide Developers Conference (WWDC) on June 10th could offer a tantalizing glimpse into the company’s AI aspirations. As developers worldwide converge upon Apple Park, Apple may finally lift the veil on the AI-driven future that awaits its Mac lineup.


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Topic:Apple M4 chipApple Mac StudioApple siliconiMacLaptopMac miniMac ProMacBookMacBook AirMacBook ProMark Gurman

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