Apple acquires Mira, the AR startup behind Nintendo’s ride

Jun 7, 2023, 2:17 PM UTC
1 min read
Apple acquires Mira, the AR startup behind Nintendo's ride
(Image credit: Mira Labs)

Apple has reportedly acquired Mira, an AR startup known for developing cutting-edge headsets. Mira gained recognition for its collaboration with Nintendo‘s Super Nintendo World, where it created the AR headsets for the popular ‘Mario Kart’ ride. With additional contracts secured with the US Air Force and Navy, Mira’s technology has garnered attention from various sectors. This acquisition comes alongside Apple’s recent announcement of its highly anticipated AR headset, the Vision Pro, during the WWDC 2023 keynote.

According to sources, the acquisition of Mira by Apple was verified through posts on Mira CEO Ben Taft’s private Instagram account. Apple has also confirmed the acquisition, although specific financial details remain undisclosed. It is speculated that Apple may have been attracted to Mira’s talent pool and patents, which could complement the development of their Vision Pro headset. Notably, it has been reported that Jony Ive, former design chief at Apple, had previously provided guidance to the startup, further emphasizing the connection between the two companies.

Related: Here is everything Apple announced at WWDC 2023

One of Mira’s notable achievements is its contract with the US Air Force, where it supplies the Prism Pro headset for pilots stationed at Travis Air Force Base in Northern California. This technology allows pilots to view augmented equipment instructions, enhancing their operational efficiency and safety. Additionally, Mira’s AR device for Nintendo World’s ‘Mario Kart’ ride brings virtual characters and animations from the game to life, creating an immersive experience that replicates the classic racing title within the physical ride.

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