It’s been a minute—over two years, to be exact—since Apple last touched its base-model iPad. But this week, the tech giant quietly dropped the 11th-generation iPad into the world. No fanfare, no splashy press event, not even a proper press release. Just a casual, “Oh, by the way, here’s a new iPad.” And while it’s got some nice little upgrades, there’s one thing it doesn’t have that’s raising eyebrows: Apple Intelligence.
The new iPad, which starts at $349, comes with the A16 Bionic chip—same as the one that powered the iPhone 14 Pro back in 2022—and kicks things off with 128GB of storage, double what the 10th-gen offered at its base level. It’s landing in stores on March 12th and will come in a handful of fun colors: blue, pink, yellow, and silver. Cute, right? But here’s the kicker: unlike every other new iPad Apple’s rolled out recently, this one’s skipping the AI party. No Apple Intelligence here, folks.
For the uninitiated, Apple Intelligence is the company’s shiny new suite of AI-powered features—think smarter Siri, text prediction that actually gets you, and photo editing that feels like magic. It’s been a big selling point for the iPad Air (also refreshed this week), the iPad mini, and the iPad Pro, all of which got their updates in the last year or so. But the base iPad? Nope. It’s sticking to the basics.
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Now, if you’ve been keeping up with Apple’s tablet lineup, you might be thinking, “Wait, hasn’t the base iPad been kind of a mess lately?” And you’d be right. Back in 2022, Apple launched the 10th-generation iPad with a sleek, modern design—thinner bezels, a bigger 10.9-inch screen, and a USB-C port (finally!). It also got the A14 chip, a solid step up from the 9th-gen’s A13. Sounds great, except for one thing: it debuted at $449, a hefty jump from the $329 price tag the base iPad had held onto for years. Oh, and Apple didn’t even retire the 9th-gen—it kept selling it at $329 alongside the new one. So, uh, which one was the “base” iPad? Your guess was as good as mine.

Fast forward to today, and the 10th-gen had started to feel like the odd one out. The iPad Pro got its M4 chip and fancy new Pencil Pro tricks. The iPad mini got a glow-up. The Air got lighter and faster. Meanwhile, the base iPad just sat there, collecting dust—well, not really, Apple did drop its price to $349 last year to keep it competitive. Still, it was overdue for a refresh, and now it’s here.
So, what’s the deal with skipping Apple Intelligence? Well, it might come down to hardware. The A16 chip is no slouch—it’s the same one that powers the iPhone 14 Pro, and it’s plenty speedy for everyday stuff like streaming, gaming, and sketching. But Apple Intelligence leans hard on machine learning and on-device AI processing, which might demand more oomph than the A16 can muster. The iPad Air, mini, and Pro all run on M-series chips (or at least the A17 Pro in the mini’s case), which are built with neural engines designed for this kind of heavy lifting. The base iPad, with its A-series chip, might just not make the cut.
Or maybe it’s a business move. Apple’s always been a master at segmenting its product lines—give the entry-level stuff enough to keep it appealing, but save the premium perks for the higher tiers. At $349, this iPad is still the cheapest way into Apple’s tablet ecosystem (well, unless you count the ancient 9th-gen, which is somehow still kicking around at $329 with its chunky bezels and Lightning port). Keeping Apple Intelligence exclusive to the pricier models could nudge folks who want the fancy AI features to shell out for an Air ($599) or a Pro (starting at $999). Sneaky, Apple. Sneaky.
But let’s not get too hung up on what’s missing. The 11th-gen iPad still looks like a solid deal. That doubled storage—128GB right out of the gate—is a huge win for anyone who’s ever tried to cram apps, photos, and a few seasons of The Office onto a measly 64GB. The A16 chip should keep things zippy for years to come, and the design is still that modern, edge-to-edge vibe that made the 10th-gen feel fresh in 2022. Plus, at $349, it’s now matching the discounted price of its predecessor without feeling like a compromise.
The iPad lineup has been a bit of a puzzle for a while now—too many models, overlapping features, and price points that don’t always make sense. (Seriously, why is the 9th-gen still here?) But here’s the thing: there’s no such thing as a bad iPad. Whether you’re a student scribbling notes, a kid watching YouTube, or just someone who wants a bigger screen for doomscrolling Instagram, the base iPad’s got you covered. This refresh might not reinvent the wheel—or bring the AI revolution to the masses—but it’s a quiet, practical upgrade that keeps the entry-level iPad relevant.
For most people, that’s probably enough. If you’re dying for Apple Intelligence, though, you’ll have to pony up for the Air or beyond. Me? I’m just glad Apple finally remembered the little guy. Now, if you’ll excuse me, I’ve got some web searching to do—gotta figure out if that pink color is as cute in person as it sounds.
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