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BusinessCESSamsungSmart HomeTech

Samsung partners with HSB to launch Smart Home Savings for insurance discounts

SmartThings appliances may now lower your home insurance premiums with Samsung and HSB.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
I’m a tech enthusiast who loves exploring gadgets, trends, and innovations. With certifications in CISCO Routing & Switching and Windows Server Administration, I bring a sharp...
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Jan 6, 2026, 11:35 AM EST
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Man presenting on stage in front of a large audience, with a backdrop screen displaying the HSB logo featuring a steam locomotive and the SAMSUNG logo in bold white letters against a purple-to-blue gradient; several attendees are seen holding up smartphones to capture the moment, suggesting a major partnership announcement between HSB and Samsung.
Image: Hartford Steam Boiler (HSB) and Samsung
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Samsung is trying to turn your fridge, washer and leak sensor into something your insurance company actually cares about — and might even reward you for. In a new tie‑up with Hartford Steam Boiler (HSB), a Munich Re company, Samsung is pitching a future where connecting appliances to its SmartThings platform can translate into real‑world savings on your home insurance bill.​

At the center of this is Smart Home Savings, a service that sits inside the SmartThings app and, with your permission, tells participating insurers which compatible Samsung appliances you have and what they can do. Think of things like leak‑detecting washers or sensors that can spot tiny drips before they become a soaked‑drywall nightmare; to an underwriter, that is a lower‑risk household, and lower risk can justify premium credits. The promise is simple: if your home is proactively monitoring for problems, insurers do not just pay out less in claims over time, they can afford to shave something off your annual premium.​

This is not just a lab experiment. Samsung and HSB quietly piloted Smart Home Savings with major home insurers in Florida in 2025, a state where water damage and weather‑linked claims are big line items. The companies are not putting hard dollar figures on the table, but they say “meaningful” reductions showed up across many households, enough to justify rolling the program out to more U.S. states and then to Europe and other regions over the course of 2026. The service is now open for any U.S. home insurer that wants in, which is important; this only works for consumers if it is not tied to a single niche carrier.​

The plumbing behind all this is just as interesting as the consumer pitch. Smart Home Savings follows the Home Connectivity Alliance (HCA) Insurance Interface Specification, an emerging standard that defines how smart home platforms and insurers talk to each other in a structured way. HCA’s insurance spec is designed to be cloud‑to‑cloud and vendor‑agnostic, so in theory it can carry data from a mix of brands — long‑life appliances, HVAC, even TVs — rather than locking insurers into one manufacturer’s ecosystem. That open, pro‑competitive framing matters because regulators and consumer advocates are already wary of “walled garden” smart‑home schemes that could limit choice or penalize people who do not buy into a particular brand stack.​

For Samsung, though, there is a clear strategic angle: this is one more way to monetize SmartThings and embed it into everyday life. The company has already used SmartThings as the connective tissue for energy‑management programs and Matter‑enabled devices; now it wants that same platform to be an on‑ramp to personalized insurance. At CES 2026, Samsung sketched a broader vision in which on‑device and cloud AI in appliances feed into services like Smart Home Savings, effectively turning your home into a continuously monitored, semi‑autonomous risk‑management system. If that sounds like an insurance company’s dream, that is because it is: a world where “predict and prevent” replaces “repair and replace” after the fact.​

Modern kitchen featuring navy blue cabinets, white subway tile backsplash, and stainless steel Samsung smart appliances including a refrigerator, oven, microwave, and dishwasher; in the foreground, a smartphone screen displays a SmartThings prompt explaining how eligible Samsung appliances from 2020 onward may qualify users for home insurance savings through participating insurers.
Image: Samsung

HSB, for its part, has been moving toward this model for years. The 159‑year‑old specialty insurer is best known inside the industry for equipment breakdown and industrial risk, but it has been steadily buying and building IoT platforms to push into connected devices. Past pilots with IoT sensors have already shown that simple leak and temperature monitors can save hundreds of thousands of dollars in avoided losses for commercial and institutional clients, and Smart Home Savings is a logical extension of that into the consumer space. The idea is that HSB’s proprietary platform sits between Samsung and the insurance carriers, normalizing the device data and translating it into signals that underwriting models can actually use.​

What does this look like for a homeowner in practice? You connect your compatible Samsung appliances to SmartThings, opt into Smart Home Savings, and authorize data sharing with your insurer. The insurer does not need a live video stream from your living room; instead, it cares about high‑level capabilities — can your system detect water leaks, extreme temperatures, or other early risk indicators, and can it alert you in time to do something about them? In return, you may see a credit applied to your premium, similar to the discounts many carriers already offer for smart security systems or professional monitoring.​

Of course, there are caveats. Discounts are not guaranteed and will vary by state, carrier and even individual home characteristics, just like any other underwriting factor. There is also the question of data governance: consumers will want clear guardrails on what is shared, how long it is stored, and whether it can be used for anything beyond risk assessment, especially in an era of heightened sensitivity around smart‑home surveillance. And there is a cultural hurdle too — not everyone is thrilled about their washing machine playing a role in their financial profile, even if it saves them a bit of money.​

Zoom out, though, and this Samsung–HSB tie‑up is part of a broader shift in home insurance. Carriers around the world are experimenting with connected‑home data, from leak detectors and thermostats to full‑blown monitoring kits bundled with policies, in a bid to rein in rising claims costs. The Home Connectivity Alliance’s work on standardized insurance APIs suggests that more appliance brands and platforms will plug into similar programs, not fewer, over the next few years. If Smart Home Savings gains momentum, it could accelerate a trend where your choice of appliances is no longer just an aesthetic or energy‑efficiency decision, but a lever that affects how much you pay to insure the place you live.


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