Elon Musk tackles Twitter’s bot problem with new reply order

Mar 19, 2023, 4:48 PM UTC
2 mins read
Elon Musk tackles Twitter's bot problem with new reply order
(Image Credit: DVKi/Shutterstock)

Elon Musk, the new owner of Twitter, just announced a change in the order of replies to tweets. The change is aimed at making it harder for bots and scammers to target users and will give priority to replies from people you follow on Twitter, followed by those who are paying for Twitter Blue. Replies from accounts that are not followed or not paying for Twitter Blue will be given the lowest priority.

This move is expected to bolster Twitter Blue, the paid subscription plan that replaced the old blue badge verification system. The price point for Twitter Blue has been criticized by some as being excessively high compared to what users get, but for Twitter power users, it may be a necessity.

Musk’s aim is to decrease Twitter’s dependence on advertisers, and this can only be achieved by convincing more users to sign up for the subscription service. Twitter is giving its paying users early access to some features, including the blue badge that once signified that an account was verified. However, some features are not yet available, and some users have criticized the lackluster features that come with Twitter Blue.

Twitter has been grappling with a bot problem for a long time, and this move is seen as an attempt to address this issue. Musk has been vocal about the need to deal with Twitter’s bot problem since before he finalized the acquisition. Twitter was financially underwater, and Musk took extreme measures to address this, including laying off a substantial percentage of the company’s workforce and allegedly even failing to pay rent on time.

While Musk’s new rules for Twitter replies may be controversial, it is clear that his intention is to make Twitter a better platform for users. The move is expected to improve the user experience for paying users and make it harder for bots and scammers to target users. It remains to be seen how Twitter users will react to this change, but it is clear that Musk is determined to make Twitter a more user-friendly and secure platform.

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