What Twitter’s latest update means for content creators and their audience

But you must be a Twitter Blue subscriber to make use of it.
Apr 15, 2023, 10:47 AM UTC
2 mins read
What Twitter’s latest update means for content creators and their audience
(Courtesy of Twitter)

Twitter‘s recent updates have caused quite a stir among creators and users alike. With the latest increase in the tweet limit to 10,000 characters, the platform has given creators a much larger canvas to express themselves and connect with their audience. The new feature, coupled with the ability to format text with bold and italics, adds a new dimension of creativity to Twitter that was previously not possible.

When Twitter was launched in 2006, tweets were limited to just 140 characters. However, as the platform grew and evolved, the company realized the need for an increased character limit to allow for more expressive communication. In 2017, the limit was raised to 280 characters, and earlier this year, it was increased even further to 4,000 characters, but only for Twitter Blue users. Now, the limit has been raised to 10,000 characters, making it possible for creators to share more in-depth thoughts, opinions, and stories with their followers.

Twitter has always been a platform that encourages brevity, and this update does not mean that users are expected to write long-form content. Rather, it means that creators can now choose to express themselves in greater detail, which could lead to more meaningful conversations and connections with their audience. Additionally, the new feature allows for the inclusion of more multimedia content, such as images and videos, which can enhance the user experience.

The update also comes with a new feature, Subscriptions, which is essentially a rebranding of Super Follows. Subscriptions enable creators to charge their followers a monthly fee of $2.99, $4.99, or $9.99 for exclusive content. The new feature presents an opportunity for creators to monetize their content and earn a steady income from their followers.

To incentivize users to try out Subscriptions, Elon Musk has announced that Twitter will not take a cut of a user’s earnings for the next 12 months. However, users must meet certain criteria to be eligible for the money-making feature. They must have at least 500 followers, posted 25 tweets in the past 30 days, and be 18 years or older.

The increase in the tweet limit and the introduction of Subscriptions are both significant updates for creators on Twitter. The new features present an opportunity for creators to expand their reach and monetize their content, making Twitter a more viable platform for them. As the social media landscape continues to evolve, it will be interesting to see how creators adapt to these changes and what new opportunities arise in the future.

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